Below is a summary of recent events in the search world, based on reports from various sources across the web.
From Search Engine Land:
Google Adds Site URL In Knowledge Graph Box
Sep 25, 2015 by Barry Schwartz
Google has introduced a hyperlink to a brand’s website in the knowledge graph box.
A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
Sep 25, 2015 by Tony Edward
Structured data is essential for sending accurate signals to search engines about your business and content. Columnist Tony Edward offers a guide on where to begin.
Search In Pics: Google Drink Pouches, Dog Noogler & Google Cloud Pillow
Sep 25, 2015 by Barry Schwartz
This week’s Search In Pictures features the latest images showing what people eat at search engine companies, their activities, interactions, speaking engagements, and their gadgets.
Does Google Really Know Where You Are? For Nearly Half Of You, The Answer Is No
Sep 25, 2015 by Steve Cameron
Is Google’s location data accurate? Contributor Steve Cameron discusses the findings of a survey examining Google’s effectiveness in targeting ads based on geographical location.
Identifying & Capitalizing On “Link Inefficiencies” In Your Link Building
Sep 25, 2015 by Tom Demers
Have stellar content but lack links? Columnist Tom Demers explains how to identify and create linking opportunities using your existing content.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Political Heat Pushes Fox News Into Lead Among Facebook Publishers
- Pinterest & Retailers Agree: Buyable Pins Are Driving New Customer Acquisition
- Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
- Why It’s Time To Check Your Sales And Marketing Alignment
- Web Overload: Why Digital Advertising Needs To Hit The Reset Button
- 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
- Twitter Dumps Share Totals In Redesign Of Tweet & Follow Buttons
- Twitter Rolls Out Video Cards For Mobile App Marketers
- Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver
Search News From Around The Web:
Local & Maps
- Google My Maps Get Material Design Update
Link Building
- Google On PageRank Flow Through Nofollows: Ignore Those Topics
SEO
- Google Confirms Penguin Set to Be Real Time, But Still No Date
- Google May Launch The Real Time Penguin Algorithm Before Year’s End
- Google Rank Issues with Competing Websites on Same Search Console Account?
- Video: Google Penguin, Ranking Changes, PageRank Flow, Hotel Ads & More
