Below is a summary of recent developments in the world of search and internet marketing, compiled from various sources.
From Search Engine Land:
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Is Google testing its own jobs search engine?
Apr 28, 2017 by Barry Schwartz
Google appears to be trialing a new feature aimed at job seekers. -
Google launched more than 1,600 new changes in search last year
Apr 28, 2017 by Barry Schwartz
Over the past year, Google implemented 1,653 updates, conducted 9,800 live traffic experiments, performed 18,015 side-by-side experiments, and completed 130,336 search quality tests. -
6 key paid search trends from Merkle’s Q1 2017 report
Apr 28, 2017 by Ginny Marvin
An analysis of trends including Shopping ads, expanded text ads, and device bidding. -
Google doodle celebrates Marie Harel, the inventor of Camembert cheese
Apr 28, 2017 by Barry Schwartz
Google’s homepage featured a special doodle honoring Marie Harel. -
The future of local discovery
Apr 28, 2017 by Brian Smith
Brian Smith examines emerging technologies impacting local search both in the near and distant future. - Search in Pics: Bing body painting, Google airplane seat room & hallway race track
Apr 28, 2017 by Barry Schwartz
This week’s pictures include a Google meeting room designed like an airplane and Bing body art, among other highlights.
Recent Headlines From MarTech, Dedicated To Internet Marketing:
- Google Assistant outperforms rivals in responding accurately to user queries.
- Guidelines for crafting a comprehensive marketing plan.
- Brandwatch and Crimson Hexagon become part of Twitter’s channel partner program.
- IBM employs Watson to enhance customer segmentation and insights.
- Manage video intellectual property on Facebook with new monetization options.
- Strategies to gain support for expanding content marketing initiatives.
- Insights about digital marketing trends.
- Amazon’s Q1 2017 revenue shows a 23% increase, exceeding predictions.
- Microsoft’s revenue of $23.5 billion falls short of market expectations.
- Enhancements to Facebook pixels for better tracking of user actions and page data.
- Alphabet reports $24.75 billion in Q1 revenues, surpassing expectations.
- SMB trust ranking: Amazon leads, followed by Google at third, and Facebook at twentieth.
- Importance of audience metrics that incorporate location and timing.
Search News From Around The Web:
Industry:
- Voting is open for the 2017 Top 25 Influential PPC Experts from PPC Hero.
Local & Maps:
- A glitch involving Google Maps reported by WCAX.
Link Building:
- Discussion on Google’s processing of removed URLs from disavow files by The SEM Post.
Searching:
- "The High Five" reviews new discoveries in space and fashion.
SEO:
- Examination of Google testing the removal of AMP results by Search Engine Roundtable.
- Analysis on the impact of pop-ups and overlays on SEO from Moz.
- Differences in SEO strategies for B2B versus B2C by Yoast.
- Advice on URL structure from Practical E-Commerce.
SEM / Paid Search:
- Tips on optimizing AdWords campaigns for the spring season by Cypress North.
- Bing Ads Blog discusses editing keyword opportunities before implementation.
Search Marketing:
- Video discussion covering various Google updates, AMP issues, and mechanics of search from Search Engine Roundtable.
