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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
Google’s job listings search is now open to all job search sites & developers – June 20, 2017 by Barry Schwartz
Do you have job listings you want to surface higher in Google? Google now has new structured data support for job listings.
Google adds a fidget spinner to its basket of Easter eggs – June 20, 2017 by Amy Gesenhues
As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results.
‘SEO: The Movie’ aims to trace the rise of internet marketing – June 20, 2017 by Matt McGee
This documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers.
Advanced testing: What 4,000 A/B tests can teach you – June 20, 2017 by Jason Puckett
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program.
Google advice: Switch your m-dot domain to responsive before the mobile-first index rollout – June 20, 2017 by Barry Schwartz
Google also says the mobile-first index may not have a single launch day, but could roll out piecemeal as sites are ready for the change.
What link builders really want you to know – June 20, 2017 by Julie Joyce
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Watch the SMX Advanced keynote: Google’s Jerry Dischler talks current, future SEM trends – June 20, 2017 by Ginny Marvin
We discussed audience, AMP, attribution, and much more with Google’s head of search ads.
Searching for a call analytics platform? – June 19, 2017 by Digital Marketing Depot
Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors, and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons, and recommended steps for evaluating and purchasing. In this report you will learn: […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Questions are the center of great websites
- Instagram Stories daily audience hits 250M, adds live Story replays
- SEO: The missing piece in brand protection
- PPC strategy: Planning beyond the click
- How to set up a successful revenue-generating demand gen system
Search News From Around The Web:
Local & Maps
- Google Maps stumbles upon Millennium Falcon structure, delights fans, Fox News
Link Building
- Link Building for E-commerce: Effective Strategies and Examples
SEO
- Google Patents Extracting Facts from the Web
- 10 Google Sheets Formulas Every SEO Should Know
- Check Your Server Logs To See If Google Is Attempting To Access Your Sitemap File
- Expert Interview: Lee Wilson on the Power of Automation in SEO
- Google Likely Won’t Launch The Mobile First Index All At Once
- Google Says Make Your Mobile & Desktop Pages Equivalent
- How to Optimize For Mobile in 2017: Expert SEO Tips
- JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
- Leveraging SERP Features in SEO
- Migrating From M-Dot To Responsive Site? Do It Before Google’s Mobile First Index.
SEM / Paid Search
- 4 New Features for AdWords Ecommerce Advertisers
- How to Perform an AdWords Audit
