Below is a summary of events in the world of search, reported by Search Engine Land and other sources from around the web.
From Search Engine Land:
-
Google Loses 20 Days of Data for New Search Console Users
July 12, 2017, by Barry Schwartz
New users of Google Search Console may be missing key data. -
Google Image Search Now Includes Videos and Recipes
July 12, 2017, by Barry Schwartz
Google has updated its video structured data schema to support image and recipe information. -
SEM Growth Hack #4: Boost ROI with Cross-Channel Optimization
July 12, 2017, by Lori Weiman
A cross-channel strategy can help search marketers focus on channels for maximum impact. -
New FAQ for Google Job Search Postings
July 12, 2017, by Barry Schwartz
Google’s Mariya Moeva addresses common questions about marking up job listings for search. -
Voice-Device Purchases by Millennials
July 12, 2017, by Greg Sterling
43% of millennials made a voice-device purchase last year, and Kayak now allows hotel bookings via Alexa. -
Eiko Ishioka Celebrated with Google Doodle
July 12, 2017, by Amy Gesenhues
Honoring Ishioka’s Oscar-winning costumes for “Bram Stoker’s Dracula.” - Consumers Over Bots: The Role of Site Crawlers
July 12, 2017, by David Freeman
While valuable, site crawlers should not replace manual analysis.
Recent Highlights From MarTech:
- Prime Day boosts Amazon sellers’ profits by 60%.
- Insights on optimizing for voice search focusing on conversation, content, and context.
- Advanced insights on AMP for SEOs from SMX Advanced.
- A script to tackle duplicated ads.
- Strategies for personalizing marketing.
- Prime Day 2017 sets new sales records for Amazon.
- Google enables YouTube remarketing audiences for search.
- A marketing checklist for launching multi-location businesses.
- The impact of the QVC/HSN merger on omnichannel shopping.
- Google bans AdSense publishers from using pop-under ads.
Additional Search News:
Industry:
- SEMrush tribe expansion: 40 experts convene in St. Petersburg for WNSM17.
Local & Maps:
- Google flags user-submitted store hours in local knowledge panels.
- Keeping up with events using Search and Maps.
Searching:
- Amazon Alexa now features hotel booking through Kayak.
- Outlook’s mobile search gets smarter with Microsoft Graph.
SEO:
- Complete guide to 4xx HTTP status codes.
- Fast keyword research hacks.
- Google Featured Snippet image spam issues.
- Removing rel canonical from noindexed pages using a specific plugin.
- Tips for moving a website to HTTPS/SSL.
- Travel ranking factors from Searchmetrics.
- 2017 URL structure insights for SEO testing.
