Below is a recap of what happened in search today, as reported by Search Engine Land and other sources from across the web.
From Search Engine Land:
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Google Image Search adds badges for recipes, videos, products, and animated images
Aug 1, 2017 by Barry Schwartz
Google now displays a small badge on the corner of images in their search results to indicate if the image is a GIF, video, or recipe. -
Google releases details on new beta Search Console reports
Aug 1, 2017 by Barry Schwartz
Google has confirmed the development of a beta version of the new Google Search Console, offering some new reports for beta testers. -
Search marketers plan to attend SMX East to become martech trailblazers
Aug 1, 2017 by Search Engine Land
With marketing evolving into a software-powered discipline blending creativity and data science, the SMX East event will provide insights and tactics in this domain. -
3 ways to use search query data from Google Search Console
Aug 1, 2017 by Dianna Huff
New to Google Search Console? Dianna Huff provides a guide for extracting actionable insights from the Search Analytics report. -
How to do advanced page-level keyword research
Aug 1, 2017 by Andrew Dennis
Andrew Dennis outlines his process for identifying SEO opportunities by discovering content ideas based on keyword research and competitor analysis. - Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict
Aug 1, 2017 by Sponsored Content: admitad
Adblockers, originally responding to excessive advertisements, have become commonplace in digital advertising. This article explores the role of cooperation over conflict.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- 5 tools, tips, and hacks to maximize your SEO output
- If your GMB page updates & no one knows, does it make a sound?
- A way to think about modern CRM
- Snapchat allows brands to measure the impact of ads on sales
- Facebook targets ads to people RSVPed to their Pages’ events
- Search marketers attending SMX East to become martech trailblazers
- UberMedia acquires Cintric to integrate first and third party data for location insights
- 7 Quora ads mistakes and how to avoid them
- Zeta integrates with AppNexus after acquiring Boomtrain
- Adblock vs. Cost-Per-Action marketing: cooperation triumphing over conflict
Search News From Around The Web:
Industry
- 2017 Google Consumer Confidence Report
- After some challenging pivots, Moz seeks deeper growth strategies
Local & Maps
- Understanding Google Posts and how they can drive traffic
Link Building
- Comparing High Authority vs. High Relevance for the most valuable link
Searching
- Blog insights on the initial impact of Google for Jobs
- Google’s top result for cancer cure surprisingly suggests carrot juice
SEO
- Advanced On-Page SEO concepts
- Avoiding 45 common pitfalls in local SEO
- Best SEO practices for launching a blog
- Google’s stance on country-region code letter case sensitivity
- Delivering value with SEO & content at each stage of the buyer’s journey
- Efficiently crawling thousands of URLs using a web crawler
- Optimizing one page for multiple keywords
- An SEO strategy that helped Hootsuite double its traffic
SEM / Paid Search
- Using Facebook Ads to outpace competitors
- AdWords Express offering meaningful interactions with goals
- The GA Effect Tool for identifying cause & effect
- Troubleshooting non-displaying Google PPC ads
Search Marketing
- Google AdWords Ads increasingly resembling organic search results
