Below is a summary of today’s search-related happenings as reported by industry sources.
From Search Engine Land:
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Google Home Service Ads Expand on the East Coast
Jul 17, 2017 by Ginny Marvin
The local home services ad offering has been extended to five metropolitan areas in the US. -
9 SEO Tips for Improved Google Image Search Results
Jul 17, 2017 by Wesley Young
Before delving into voice search, it’s crucial to optimize your site images, advises Wesley Young. Discover the reasons and methods for leveraging this often overlooked search type. -
A Simple Quarterly Plan for Local Link Building
Jul 17, 2017 by Greg Gifford
Want to establish links for your local business? Columnist Greg Gifford details his strategy for sourcing and securing local links. -
Key Insights on Addressable TV and Online Video
Jul 17, 2017 by Justin Freid
As consumer demographics shift, those with significant spending power are tending towards non-traditional TV viewing. Contributor Justin Freid discusses strategies for marketers to connect with these audiences using online video and addressable TV. - Google Doodle Celebrates Women’s Cricket World Cup 2017
Jul 17, 2017 by Amy Gesenhues
Google reintroduces the video game initially launched for the men’s ICC Championship.
Recent Headlines From MarTech:
- Snapchat introduces Snap Publisher, a tool for creating vertical video ads.
- Strategies for marketers to extend influence beyond lead generation.
- Surprising insights on the safest app category for brands.
- Watson aids AdYouLike in filtering native ad content.
- For Trusona’s CMO, a startup mindset involves versatile skills.
- Generation Z surpasses millennials as the largest population group.
Search News From Around The Web:
Industry:
- An interview with Hector Ouilhet, Google’s head of design for Search and Assistant.
- Updates regarding a Department of Labor lawsuit involving Google.
- Matt McGee is exiting the search industry.
Local & Maps:
- Google Maps introduces a travel time graph feature.
- Google experiments with "Rate & Review" prompts in local panels.
Link Building:
- Google remains associated with PageRank, driven by the popularity of Moz Domain Authority.
Searching:
- Humorous listing of Anne Hathaway as Shakespeare’s wife on Google.
- Some users encounter blank pages upon clicking the back button on Google.
- Tests of a darker and bolder AMP logo in search results.
- Trials of fading "People Also Search For" boxes.
SEO:
- The meta keywords tag is not considered a Google spam signal.
SEM / Paid Search:
- Automate budget projections with Supermetrics.
- Overview of notable online advertising features released in 2017.
- A look at Game of Thrones-themed advertising in paid search.
- Enhancements to Gmail ads and how they can benefit marketing plans.
Search Marketing:
- SEO tips for copywriters and strategies for measuring SEO impact.
