Below is a summary of the recent happenings in the search world, as reported by Search Engine Land and other sources.
From Search Engine Land:
-
Google Home’s ‘Beauty & The Beast’ Promo
Mar 16, 2017 by Danny Sullivan
Google Home received its first commercialization effort, although Google insists it is not an advertisement. -
Google Launches Location Extension Display Ads
Mar 16, 2017 by Ginny Marvin
Display ads for local businesses may automatically convert to a new format when users are near the business. -
Mapping Keywords to the Buyer Journey in SEO
Mar 16, 2017 by Janet Driscoll Miller
Janet Driscoll Miller provides a process for finding effective keywords, linking them to relevant content, and measuring their performance. -
Visualizing PageRank and Page Groups with Gephi
Mar 16, 2017 by Patrick Stox
Patrick Stox explains how to use Gephi for cluster analysis to visualize websites and find link structure improvement opportunities. -
Marketing in a ‘Post-Digital’ World
Mar 15, 2017 by Digital Marketing Depot
In the ‘post-digital’ era, customers expect a seamless experience across all brand interactions. Marketing organizations must stay ahead by adapting to these demands. - Master Modern Marketing Technology Leadership
Mar 15, 2017 by Scott Brinker
Anticipate the largest MarTech conference with over 70 sessions, 100 speakers, and 2,500 marketing professionals gathering from May 9-11 in San Francisco.
Recent Headlines From MarTech:
- Evaluating outdated thoughts on reach
- Google’s ‘Beauty & The Beast’ promo analysis
- YouTube’s plan to end Annotations by May
- Alexa added to Amazon’s iOS app
- Quick steps to ROI-positive marketing attribution
- The importance of local SEO for national retailers
- Insights from About.com’s pivot to specialized sites
- Adblock Plus’s independent Acceptable Ads Committee
- xAd’s cost per visit approach in mobile advertising
- SimilarWeb’s new metrics in Digital Insights
- Campaign Monitor’s acquisition of Tagga
- Combating fraud and non-human traffic for publishers
- Urban Airship’s app notification expansion
- A guide to using Google Assistant on various devices
- Bridging data and personalization with AI
Search News From Around the Web:
Industry
- NY Legislature’s proposal for the ‘Right to Be Forgotten’
- A British camping site’s conflict with Google
- Speculation on Google’s involvement in Black Hat forums
- SEO proposal development for new agencies
- Larry Kim’s upcoming venture
Local & Maps
- Experience an active volcano on Google Street View
Link Building
- Site audits as preparation for link-building campaigns
- Insights into daily SEO practices
Searching
- Google’s stance on offensive versus inaccurate information
SEO
- Strategies for efficient web crawling
- Concerns over Google Search snippets displaying false dates
- John Mueller’s advice for securing an SEO job
- Page speed’s influence on SEO
- A case study on HTTPS migration
- On-page optimization methods disfavored by Google
- Rank tracking in a RankBrain world
- The role of SEO within content strategies
SEM / Paid Search
- Enhancing PPC revenue with AdWords Promotion Extensions
- Techniques for maintaining user engagement on landing pages
