SearchCap: Google Holocaust denial, AMP reports & defamation news

Below is what happened in search today, reported across various sources.

From Search Engine Updates:

• Official: Google alters results regarding ‘Did the Holocaust happen?’
  Dec 20, 2016 by Danny Sullivan

  After criticism for listing a Holocaust-denial site first, Google’s search results are finally changing, potentially due to external pressures.

• Google AMP reports now differentiate between critical and non-critical errors
  Dec 20, 2016 by Barry Schwartz

  Google Search Console now shows which AMP errors prevent your content from being indexed in Google.

• Australian appeals court rules Google did not defame man
  Dec 20, 2016 by Barry Schwartz

  A Melbourne appeals court ruled that Google isn’t responsible for defaming a man based on the images shown in search results.

• Compare 16 leading digital analytics platform providers
  Dec 20, 2016 by Digital Marketing Depot

  Digital analytics are integral to digital marketing strategies. Our guide examines the market for digital analytics platforms and considerations for their implementation.

• Link campaigns: Strategy development and review
  Dec 20, 2016 by Andrew Dennis

  As the year ends, it’s an ideal time to review your link campaign strategy, whether you are starting anew or continuing an existing project.

• Do you have the martech knowledge you need?
  Dec 19, 2016 by Scott Brinker

  Albert Einstein said, “The only source of knowledge is experience.” This is particularly true for martech challenges, where practical experience paired with the right strategy, talent, and organization distinguishes leaders from laggards. Take our quiz to find out where you stand.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Instagram launches stickers for stories, announces other updates
• Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
• Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
• Pokémon, mobile SEO and more: Our top mobile columns for 2016
• First, you thought your brand dollars were safe… then fake news happened
• White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory
• Do you have the martech knowledge you need?

Search News From Around The Web:

Link Building

• Dibz: Link Building (Almost) Automated, Search Engine Journal
• Google Calls Out News Sites With Taboola Or Outbrain Links, Search Engine Roundtable

Searching

• A New Search Results Evaluation Model from Google, SEO By The Sea

SEO

• Featured Snippets: From Start to Finish, Moz
• Google To Treat Religious Interstitials As Legal Or Policy Interstitials, Search Engine Roundtable
• Google: There Is No One Recipe For SEO Success, Search Engine Roundtable
• Podcast SEO: How to Improve Your iTunes Ranking, ProBlogger

SEM / Paid Search

• Emojis In The Google Shopping Display URL, Search Engine Roundtable
• How to Increase Brand Awareness With Google AdWords, vertical-leap.uk
• Your End Of Year PPC Checklist, PPC Hero