SearchCap: Google Guidelines, Yahoo Redesign & Local SEO Insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Updates The General Guidelines Section Of Their Webmaster Guidelines
  Jan 28, 2016 by Barry Schwartz

  Google has made significant changes to the content on their Webmaster Guidelines documentation.

• Yahoo Redesigns Home Page & App To Deliver Consistent Experience With More Relevant News
  Jan 28, 2016 by Amy Gesenhues

  With its now nearly infinite news stream, Yahoo users no longer need to open news articles in multiple browser tabs.

• When You Rank High Organically But Not Locally (Case Study)
  Jan 28, 2016 by Joy Hawkins

  You’ve done everything right in terms of local SEO — you’re even ranking high in organic results — but you just can’t seem to get a place in the map pack. What’s wrong? Columnist Joy Hawkins explores.

• 7 Traits That Will Make You A Great SEO
  Jan 28, 2016 by Will Scott

  Knowledge and expertise are important, but columnist Will Scott asserts that there are certain intangible qualities which SEO rock stars all seem to share. Do these apply to you?

• The 411 On Content Marketing
  Jan 28, 2016 by Digital Marketing Depot

  In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to […]

• Final Call: Early Bird Rates Expire Saturday. Register For SMX West.
  Jan 28, 2016 by Search Engine Land

  Supercharge your search marketing campaigns by attending Search Engine Land’s SMX West. Join others obsessed with SEO & SEM March 1–3 in San Jose, CA. Early bird rates expire this Saturday, so register today! Don’t miss out on three days of: Performance-boosting SEO & SEM sessions. View the agenda. Industry leaders presenting proven tactics for […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• ScribbleLive Buys Visually, Marrying Content Distribution With Content Creation
• Five Ways Small Businesses Are Powering Growth With Marketing Automation
• Apartments.com Launches Its Super Bowl 50 Campaign With Lil Wayne & George Washington
• AdSupply Battles Adblock/Adblock Plus With Its Patented Technology
• Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
• The State Of Cross-Channel Paid Search, Part 1: SEM & Social
• Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
• Facebook Now Seeing 100 Million Hours Of Video Watched Daily
• The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing
• Using Email To Drive Your Brand Value To Greater Heights
• MarTech Today: Google’s AI, Versium’s Automated Lead Scoring & Marketing Automation’s Obstacles
• Mobile Ad Growth Of 81% Drove Facebook’s Huge Fourth Quarter
• Colgate Launches Official Super Bowl Ad & Extended Version Of Its #EveryDropCounts Spot
• Banner Q4 For Facebook: Revenue Tops $5.8 Billion, Ad Revenue Per User Jumps
• Gigya Report: Facebook Still Dominates Social Logins But May Be Fading A Bit

Search News From Around The Web:

Link Building

• Find Backlinks from your Competitors with this Simple Hack, ahrefs.com
• Google Penguin & Spammy Links from Competitors, thesempost.com
• Google Says Outbound Links Are Not A Ranking Factor, Search Engine Roundtable
• Harnessing the power of the Majestic API to identify quality domains, Majestic Blog
• Related Post Blog Links Don’t Need To Be Nofollowed Says Google, Search Engine Roundtable
• Should you Disavow Links from Hacked Sites?, thesempost.com
• Tips from Google on Structuring a Disavow File, thesempost.com

SEO

• 15 Quick Ways to Check The Health of Your SEO Program, Search Engine People
• 15 Smart Things Most SEOs Never Do, LocalVisibilitySystem.com
• Amp optimizations – Why Amp files are so fast, varvy.com
• Discovery Thursday: SEO Agencies Find Leads With SEMrush, SEMrush
• Google’s Webmaster Guidelines: Breakdown of All Changes Made, thesempost.com
• Invisible spam pages on our website: how we locked out a hacker, Emerging Tech in Libraries
• My Single Best SEO Tip for Improved Web Traffic, Moz
• Optimize Your Content for Google’s Rich Answer Box, Search Engine Journal
• Overview Of What Changed In The Google Webmaster Guidelines, Search Engine Roundtable

SEM / Paid Search

• Google AdWords To Only Support Internet Explorer 11 Of All IEs On March 7, 2015, Search Engine Roundtable
• Segmenting Data for Better PPC Account Evaluation, Metric Theory
• Setting up PPC Campaigns, Site Visibility