Below is a summary of today’s developments in search, as compiled from various sources.
Updates from Search Engine Land:
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Google’s premium Ad Grants program no longer accepting applications
- Date: Sep 1, 2016
- Author: Ginny Marvin
- The Grantspro program provides non-profits with up to $10,000 per month in search advertising grants.
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Improving data from AdWords Keyword Planner: Use forecasting tools
- Date: Sep 1, 2016
- Author: Ginny Marvin
- A guide to obtaining more detailed estimates from Keyword Planner.
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Fixing historical redirects using Wayback Machine APIs
- Date: Sep 1, 2016
- Author: Patrick Stox
- Simple methods to correct historical redirects for quick improvements, utilizing the Wayback Machine CDX Server API.
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AdWords expanded text ads: What to do now?
- Date: Sep 1, 2016
- Author: Jason Puckett
- Steps to update your ad copy following recent changes in AdWords.
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How a Google Analytics change can impact your SEO evaluation
- Date: Sep 1, 2016
- Author: Janet Driscoll Miller
- Insight into potential inaccuracies in tracking organic search referrals since the upgrade to Universal Analytics and how to address them.
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SEO request for proposal (RFP) questions: What to expect
- Date: Sep 1, 2016
- Author: Clay Cazier
- Key questions for agencies and enterprises engaging in SEO work bids.
- Google doodle for “The Neverending Story” celebrates its 37th anniversary
- Date: Sep 1, 2016
- Author: Amy Gesenhues
- The doodle, created by Sophie Diao, pays homage to the original book edition’s artwork.
Recent Headlines from MarTech:
- Periscope’s new functionality helps brands monetize.
- AI-powered Revuze enters the US market to help brands understand customer concerns.
- Achieving the ideal state of marketing.
- Exciting development for Weight Watchers’ top marketer? Oprah!
- Podcast: Google & local search roundtable discussion.
- Managing ad partners in regulated industries: insights from Pharma.
- Understanding the marketing software ecosystem.
- MarTech Today: Updates on Kontakt’s beacon technology and WooCommerce’s new features.
- Facebook urges advertisers to shorten mobile page load times or face reduced reach.
- A comprehensive guide to predictive marketing analytics platforms.
- Ibotta launches the first app-to-app affiliate program.
Search News from Around the Web:
Industry
- Trends and insights from the State of Industry, State of Digital.
Local & Maps
- Google My Business now includes a Maps View feature.
Link Building
- Exploring the impact of linkless mentions on search efforts.
Searching
- Tips for organizing your Google Scholar library.
- Google is testing a mobile local knowledge panel on desktop.
- Live-updating Accelerated Mobile Pages (AMPs) are now available.
- New innovations for Google during Fashion Week from the New York Times.
SEO
- Google’s spam reports are manually reviewed.
- Enhancing local community awareness using the Barnacle SEO method.
- Importance of Yoast SEO for every website.
SEM / Paid Search
- 6 organizational tips for modern PPC specialists.
- AdWords API now supports account-level sitelinks.
