Below is a summary of today’s search-related happenings, as covered by Search Engine Land and various sources online.
From Search Engine Land:
-
Yext launches app directory with 26 partners for two-way data exchange
Jun 13, 2017 by Greg Sterling
Data integrations span a range of categories and partners. -
Google won’t add featured snippets analytics in Search Console
Jun 13, 2017 by Barry Schwartz
Google is unlikely to share data on your website’s usage in featured snippets. -
SMX Advanced keynote: Google explains mobile-first, featured snippets data & more
Jun 13, 2017 by Matt McGee
Google’s Gary Illyes discusses various topics with Search Engine Land’s founding editor, Danny Sullivan. -
ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fans
Jun 13, 2017 by Amy Gesenhues
Google designed a digital game featuring crickets playing cricket to commemorate the ICC Championship tournament. -
SEO and content convergence: Making the most of moments that matter
Jun 13, 2017 by Jim Yu
With the evolution of digital marketing, SEO and content marketing are increasingly intertwined. -
Yet another study shows featured snippets lead to significant drops in organic clicks
Jun 13, 2017 by Barry Schwartz
Studies show that featured snippets impact regular web search results. -
How to check if you’ve screwed up your AdWords account, v.2
Jun 13, 2017 by Daniel Gilbert
Daniel Gilbert provides an updated AdWords script to identify common issues such as misspellings. -
How to solve the mystery of what your customers really want
Jun 13, 2017 by Content Provided by IBM
Many brands realize they don’t fully understand their customers. A 2015 study found only 4% of organizations felt satisfied with their ability to engage in data-driven conversations. - The role of traditional public relations in SEO
Jun 12, 2017 by Jeremy Knauff
Modern link building heavily relies on a traditional public relations approach.
Recent Headlines From MarTech:
- 4 reasons your PPC programs can fail
- Incremental innovation: How to make big changes in your email program, one step at a time
- The Periodic Table of SEO Success Factors: 2017 edition now released
- Twitter provides brands with DM buttons for links and pre-written tweets
- 2016 holiday quarter reached the highest digital influence on store visits
- Facebook introduces value metrics for better customer targeting
- NetLine offers company-targeting in its content marketing portal
- The adChain blockchain aims to rescue ad tech
- Solving the mystery of what your customers really want
Search News From Around The Web:
Industry
- Google’s San Jose expansion plans reportedly increase to 8 million square feet
Local & Maps
- Google My Business Website FAQ, Mike Blumenthal
- New levels and additional contribution options for Local Guides
Link Building
- Tips to acquire five valuable EDU links
Searching
- Launch of Google Flights in Australia announced
SEO
- Case study on the SEO of a photographer’s site
- Discussion on aggressive advertising and its impact by Google Quality Updates
- Google Quality Algorithms and machine learning usage
- Strategies to drive traffic to an existing site
SEM / Paid Search
- Best practices for YouTube video ads
- Reducing expenses with close variants
Search Marketing
- Using Custom Dimensions in Google Analytics to measure performance
