Below is a recap of what occurred in the realm of search today, with information gathered from various sources on the internet.
From Search Engine Land:
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Google publishes comprehensive guide to featured snippets
January 30, 2018 by Barry Schwartz
Discover insights on the workings of Google’s featured snippets, variations, and the challenges Google contends with concerning these snippets. -
What to get right before launching a global business
January 30, 2018 by Thomas Stern
Columnist Thomas Stern discusses the importance of establishing a solid foundation in your home market for global success. -
Channel your inner explorer to find link-building prospects
January 30, 2018 by Julie Joyce
Columnist Julie Joyce shares effective strategies for identifying link-building opportunities. -
How to use brand mentions for SEO, or the linkless future of link building
January 30, 2018
Sponsored Content by Awario
Explore how Google has historically used links as indicators of website authority and look into how brand mentions might shape the future of link building without actual links. - Bing Ads’ new Audience Segmentation feature makes list performance comparisons a breeze
January 30, 2018 by Ginny Marvin
Advertisers can conveniently assess performance by audience and measure against non-targeted users.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Recognizing the subtle signs that point to possible ad fraud
- Customer loyalty: A key ingredient for successful local search results
- Survey reveals Amazon and Google top SMB ‘Trust Index’
- The 5 Big Disruptions to Marketing in 2018
- Ad tech firms join PageFair’s Perimeter initiative for GDPR-compliant ad targeting
- Cisco study finds data privacy issues can delay sales
- Educators, doctors, and child advocates urge Facebook to discontinue ‘Messenger Kids’
- Bringing creative processes in-house: 8 steps to avoid problems
- How to use brand mentions for SEO, or the linkless future of link building
- 5 New Year’s resolutions for your PPC campaigns
- Facebook will prioritize local news while still de-prioritizing news overall
Search News From Around The Web:
- 7 Mobile-Friendly Navigation Best Practices
- Apple introduces transit directions in Milwaukee, Wis., and Omaha, Neb.
- Insights into how Google might determine similar local entities
- A Beginner’s Guide to Identifying and Overcoming Google Penalties
- Caution advised regarding Ahref Domain Rating (DR)
- Google states its search algorithms do not assess reading levels
- Strategies to garner more Google customer reviews on Google Maps
- Tips on pitching your SEO/Marketing tool effectively
- Marketing Predictions for 2018: The Future of SEO & Content
- Understanding multilingual SEO
This summary provides an overview of the latest developments, news, and strategies involving search engines and online marketing.
