Below is a summary of the latest happenings in the search industry, as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
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Google featured snippets now often followed by the ‘people also ask’ box
Feb 14, 2017 by Barry Schwartz
The “People also ask” feature is appearing more frequently and prominently on Google. -
Want to speak at SMX Advanced? Here’s how
Feb 14, 2017 by Chris Sherman
The agenda for the upcoming SMX Advanced 2017 is now live. Interested speakers can submit pitches for selected sessions of the event happening on June 13–14, 2017 in Seattle. Review the agenda to increase your selection chances. -
179 reasons to attend MarTech San Francisco — Rates increase next week!
Feb 14, 2017 by Search Engine Land
The rapidly growing field of marketing technology is highlighted at the MarTech conference in San Francisco (May 9-11). The event aims to provide insights and strategies for digital transformation and enhancing customer experiences. -
Build Your Ultimate Martech Stack
Feb 14, 2017 by Digital Marketing Depot
Creating the right martech stack is crucial for your organization. Join martech expert Matt Heinz and Linda West to discuss challenges and strategies. -
Seasonal and holiday link building
Feb 14, 2017 by Andrew Dennis
Planning for Valentine’s Day 2018 should start early. Andrew Dennis provides a framework for successful link-building campaigns during important seasonal periods. - How to use psychological principles to improve ad copy
Feb 14, 2017 by Jason Puckett
Jason Puckett shares how utilizing knowledge of human behavior can refine ad copy and boost click-through rates.
Recent Headlines From MarTech:
- New for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
- Facebook turns on sound by default in videos and introduces TV apps
- Tips for small manufacturers using AdWords
- The importance of machine learning to multi-touch attribution
- SEO strategies for “things to do near me”
- Insights into MarTech San Francisco
- Mobile accounted for 21% of online spending in Q4, with digital commerce reaching $109 billion
- Publishers Clearing House realizes a 26% revenue lift due to header bidding
- Strategies to enhance return on personalization
- Guidance for GDPR readiness
- Google self-promotion and its effects on ad pricing
- Winners of the 2017 Hashtag Bowl include Twitter, Anheuser-Busch, and Eggo
- Growth in Snapchat viewerships despite Instagram’s rise
- Building the ultimate martech stack
Search News From Around The Web:
Industry
- Ammon Johns: SEO legend featured in a fundraising campaign
Local & Maps
- Google Street View extends to Ghana and Senegal
Link Building
- Case study on obtaining natural backlinks
Searching
- Bing introduces image search filters for suggested queries
- Plans for DuckDuckGo beyond being a search engine
- The evolution of voice search
SEO
- Key SEO wins for traffic improvement
- Essential SEO rules for marketers
- Updates to Google Search Console’s crawl status/errors report for mobile apps
- Google’s SEO insights shared on social media
- Case study on site redesign increasing organic traffic
- Potential Google changes to recruitment SEO
- Ranking factors overview
- Transparency issues in SEO effectiveness
- Understanding subdomains, subfolders, and SEO
- 2017 Local SEO predictions
- Debunking the Google update myths
SEM / Paid Search
- Valentine’s Day trends in paid search advertising
- Spanish language enhancements in Yoast SEO 4.3
