SearchCap: Google Expands Hotel Ads Program, Local Search Top Channel for Businesses & More

SEO September 30, 2024

0 3 2 minutes read

Below is a summary of what happened in search today, as reported by various sources across the web.

From Search Engine Land:

Google Expands Commission-Based Hotel Ads Program
Sep 22, 2015 by Ginny Marvin
Book on Google ads is now available on desktop in the US.
Local Search Voted Most Powerful Channel For Local Businesses
Sep 22, 2015 by Myles Anderson
Columnist Myles Anderson shares key insights from BrightLocal’s 2015 “Local Clicks & Calls” survey, highlighting which digital marketing channels are deemed most effective by local business owners and marketers.
Google Loses Appeal By AdWords Advertisers In Suit Over Ads On Error Pages
Sep 22, 2015 by Ginny Marvin
Ruling overturns lower court denial of class-action status, allowing advertisers to sue as a group. The higher court also sides with advertisers on methods for calculating restitution.
Google Switched To Local 3-Packs: Is There Cause For Alarm?
Sep 22, 2015 by Andrew Shotland
Andrew Shotland explores the impact of Google’s new local display format in search engine results pages (SERPs) from multiple perspectives.

ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter
Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners
Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views
Federal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro Conference
Pinterest Says Pinners Are Already Planning For The Holidays
It’s Alive: The Power Of First-Party Intent Signals
Marketing Men & Machines: Balancing Technology And Human Capital
Ad Blocking: The IAB Wants To Sue, But It Probably Can’t Win
7 Habits Of Highly Strategic Marketers
Let Us Now Praise Famous Marketers

Link Building

Did Google Change How PageRank Flows With Nofollow Links?, Search Engine Roundtable
Getting Brand Links to Ecommerce Sites (and the Best Way to Do It), State of Digital

Local & Maps

Searching

SEM / Paid Search

Baby Product Advertising in Paid Search Jumps 33%, AdGooroo
Back to School! The Top 10 Colleges for Creating Paid Search Talent, Wordstream
Google Analytics Day View Defaults To Hourly Graph, Search Engine Roundtable
Maximize Your Google Analytics with These Helpful Add-Ons, Kiss Metrics
The 7 Deadly Sins of PPC: Sloth, Wordstream
Top 5 Ways to Amplify the Impact of TV Dollars with Digital, Google Analytics Blog

SEO

Google Search Ranking Fluctuation This Past Week?, Search Engine Roundtable
How to Create Actionable KPI Dashboard for Your SEO, Search Engine Journal
Mobile Content vs Desktop Content: What’s the Dif?, The SEM Post
SEO is not dead, it’s just no longer fashionable which is a good thing, Cornwall SEO
SEO, App Indexing, and Deep Links: Cutting Through the Confusion, 3qDigital
Statistical Forecasting for SEO & Analytics, Distilled