SearchCap: Google EU Charges, Bing Ads Updates & Keyword Planner Glitches

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins
  Jun 27, 2016 by Ginny Marvin

  In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, talked about how Bing Ads is evolving for mobile and more.

• Google clarifies Keyword Planner doesn’t require an active campaign
  Jun 27, 2016 by Ginny Marvin

  Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords.

• The right way to get dynamic with Google AdWords
  Jun 27, 2016 by Todd Saunders

  Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you.

• What’s the best attribution model For PPC?
  Jun 27, 2016 by Aaron Levy

  Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client?

• Google facing likelihood of third antitrust complaint in Europe
  Jun 27, 2016 by Greg Sterling

  AdWords and search-box contracts are the focus of potentially impending third Statement of Objections from the European Commission.

• “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016
  Jun 27, 2016 by Digital Marketing Depot

  Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation. This free, 50-page report reviews the growing market for local marketing automation platforms, plus the latest trends and insights.

• Beware of shady link schemes from black-hat SEOs
  Jun 27, 2016 by Tony Edward

  Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.

• Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more
  Jun 27, 2016 by Ginny Marvin

  During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.

• Is selling SEO services getting harder or are SEOs just not good at it?
  Jun 27, 2016 by Myles Anderson

  In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business.

• A brief evolution of Search: out of the search box and into our lives
  Jun 27, 2016 by Sponsored Content: Bing Ads

  We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form, and function to become part of the fabric of our everyday lives, barely recognizable from its inception as a text box. By 2020, 50 percent of searches will be voice-activated.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Bridging the gaps in the Google My Business API
• What does intent data mean for the data-driven marketer?
• The “meta” content formatting cheat sheet guide
• MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
• How to run a conversion-focused Facebook Ads campaign
• MarTech Today: Lytics’ new personalization, YouTube mobile live-streaming & Google’s My Business API

Search News From Around The Web:

Local & Maps

• Google Nearby Ads – A New Hyperlocal Ad Display Format?, Mike Blumenthal

Link Building

• Natural and Semi-natural Linking for Web Marketers, SEO Theory
• Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO, Moz

Searching

• Featured Snippet New Countries, Rank Ranger
• Google Testing Larger URLs in Search Results, thesempost.com

SEO

• 3 SEO-Changing RankBrain Tips Marketers Can’t Ignore, Online Marketing Blog
• 6 SEO Tools Which Make Life a Lot Easier, State of Digital
• Hulu’s Google Traffic Nose Dives & Then Returns, Search Engine Roundtable
• Rel=prev/next: Why you need to understand it for your SEO, Stone Temple

SEM / Paid Search

• Google AdWords Report Editor Gets Full Video Ad Reporting, Search Engine Roundtable
• How To Use AdWords Attribution Models, PPC Hero
• No, the Green Ad Label Did Not Dramatically Increase Google Text Ad CTR, Merkle RKG