Below is a summary of recent happenings in the world of search as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
-
Report: Google to appeal $2.7 billion EU fine
Sep 11, 2017 by Greg Sterling
Google is required to modify search results during the appeal process. -
Google shuts down Fetch As Google for mobile apps
Sep 11, 2017 by Barry Schwartz
Google is removing app indexing features from Google Search Console. -
Announcing the shortlist of 2017 Search Engine Land Awards nominees
Sep 11, 2017 by Search Engine Land
The competition for the third annual awards was tougher with nearly 300 submissions from digital agencies and in-house teams globally. -
Maximizing the potential and value of your SEO team
Sep 11, 2017 by Bobby Lyons
Bobby Lyons shares investment strategies for SEO talent based on his experience as an in-house SEO director. - August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in
Sep 8, 2017 by Joy Hawkins
Joy Hawkins discusses the recent changes in Google’s local search and the impact of the ‘Hawk’ update.
Recent Headlines From MarTech:
- Facebook tests a new ad format to gain a competitive edge.
- Part 6 on using interactive native content for brand marketing.
- The IAB’s Podcast Upfront features innovative ad presentations.
- Google Analytics introduces features to unify AMP and non-AMP page users.
- A 12-step guide to creating compelling product descriptions.
- iSpot.tv rolls out analytics for TV ad engagement.
- Google expands AMP support globally in AdWords search campaigns.
- Emphasizing data usage in every design process stage.
- Google’s response to Apple’s Intelligent Tracking Prevention with an AdWords tracking update.
- Addressable TV and the merging of digital video with TV ad methods.
- Google Attribution steps into a space lacking alternatives.
- A top-level look at DMARC for email marketers.
- Six key aspects of Google’s Q&A feature on Google Maps.
Search News From Around The Web:
Industry
- Google disputes a New York Times article about a gender pay gap.
Local & Maps
- Persistent Google Maps listing link spam issues.
- Google Maps to provide navigation assistance for the Delhi Metro.
Link Building
- Tips for effective link building with SEMrush.
- Strategies for obtaining backlinks from resource and links pages.
- Tools for monitoring newfound links.
SEO
- Differences between Bing Deeplinks and Google Sitelinks.
- The importance of content-first SEO.
- The impact of low-quality content on key keyword rankings.
- Google ridicules claims that SEOs don’t need 301 redirects.
- Upcoming Google Search Console data in future API updates.
- Ongoing issues with spammy structured data markup.
- 404 errors and Google’s crawl budget analysis.
- An introductory guide to implementing structured data for SEO.
- Challenges brands face in earning featured snippets for their names.
SEM / Paid Search
- Advanced strategies for PPC audience targeting.
- Boosting holiday sales using Google Shopping.
Search Marketing
- How long-tail keywords can drive significant revenue.
- SEO tips from digital marketing podcasts and episodes.
