Below is a summary of what happened in search today, as reported on Search Engine Land and from other sources across the internet.
From Search Engine Land:
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Google event search feature adds more details and links to book tickets
- Jul 26, 2018 by Barry Schwartz
- Upgrades to Google’s event search features now include details such as time, location, ticketing providers, and options for sharing and saving events.
- Rookie link-building and content outreach mistakes you won’t make twice
- Jul 26, 2018 by Gisele Navarro
- Learn how to avoid common link-building mistakes using email and content from contributor Gisele Navarro.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
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8 ways to use content to skyrocket user engagement
- Jul 26, 2018 by Kristopher Jones
- Kristopher Jones offers tips to make content more engaging, which may positively impact search engine rankings.
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4 must-do’s for marketing budget planning
- Jul 26, 2018 by Digital Marketing Depot
- The article discusses critical steps marketers should take to effectively plan their budgets, reducing reliance on guesswork.
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Google ups its AI services with new Contact Center solution and developer tools
- Jul 26, 2018 by Barry Levine
- Google’s platform is evolving into an intelligent virtual assistant and customer service helper.
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New report: Consent management platforms are purchased less often than other privacy tools
- Jul 26, 2018 by Barry Levine
- A study suggests that the complexity of consent management may stem from too many stakeholders being involved.
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When should marketers use AR and when VR?
- Jul 26, 2018 by Barry Levine
- Insights from a marketing tech executive on the appropriate circumstances for using augmented reality versus virtual reality.
- LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts
- Jul 26, 2018 by Amy Gesenhues
- Updates include personalization features, easy campaign reporting, and enhanced search capabilities.
Search News From Around The Web:
- "3 Marketing Trends Every SMB Should Tap Into Now," Salesforce
- "Amazon’s Alexa Cast makes it simpler to play music from your phone on Echo speakers," reported by The Verge
- "Early Days of Voice Search at Google," from GoFishDigital
- "How to Use Google Keyword Planner in 2018 (and Beyond)," Ahrefs
- "More VR in more places," YouTube
- "No, Google AdWords hasn’t backtracked its policy on cryptocurrency ads," 9to5Google
- "Putting Profitability First in Digital Programs," Point It
- "SEO vs. PPC | Which One Is Better For You & Your Business?" by CognitiveSEO
