Below is a summary of today’s search news, highlighting significant updates and insights in the industry.
From Search Engine Land:
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Mind the store: Using AdWords to drive offline sales
Jan 17, 2017 by Matt Lawson
AdWords can report store visits from online ads. Matt Lawson elaborates on utilizing this information and obtaining similar insights without store visit conversions. -
Integrated Marketing Analytics: Creating a single source of data truth
Jan 17, 2017 by Digital Marketing Depot
Discover how to create a unified data source to optimize marketing performance with David Booth from Cardinal Path and Andrew Douglas from IBM. -
How to build links without creating content: 5 examples
Jan 17, 2017 by Andrew Dennis
Andrew Dennis discusses methods to build links without content creation resources. -
Survey: 60 percent of voice users want more answers and fewer search results
Jan 17, 2017 by Greg Sterling
Voice searches are often used for making calls, searching, texting, and map lookups. -
Google explains what “crawl budget” means for webmasters
Jan 16, 2017 by Barry Schwartz
Google’s crawl budget comprises crawl demand and crawl rate for your website. -
3 reasons why you can safely ignore your competitors’ traffic metrics
Jan 16, 2017 by Dianna Huff
Dianna Huff argues against focusing too much on competitors’ traffic metrics. -
Martin Luther King Jr. Day Google doodle promotes King’s message of unity
Jan 16, 2017 by Amy Gesenhues
Keith Mallett’s artwork on the doodle emphasizes King’s belief in the interrelation of all life. - Google Image Search testing YouTube videos with “New Look on YouTube”
Jan 16, 2017 by Barry Schwartz
Google is testing the inclusion of YouTube videos in mobile Image Search for retail queries.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- 3 reasons why you can safely ignore your competitors’ traffic metrics
- Keep your customers from cheating on you
- How digital advertising will change with today’s political climate
- Google’s AMP Lite and Cloudflare’s Accelerated Mobile Links broaden AMP’s footprint
- 3 ways to see the future with social media data
- Why marketers should be paying attention to Twitch
Search News From Around The Web:
Local & Maps:
- Wish list for Google Earth for 2017
- Google Maps may soon offer parking suggestions
Link Building:
- A Small Addition to Enrich Backlink Tracking
Searching:
- Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri
- Google RAISR Intelligently Makes Low-Res Images High Quality
- Google’s Mobile Friendly Icon Confused Searchers
SEO:
- Do readability scores impact organic search ranking performance?
- Google Has Search Quality Raters All Over The World
- Google Structured Data Testing Tool Now Validates Multi-Typed Entities MTE
- Google’s Response To Negative SEO: Keeps Competitors Busy While You Get To Move Forward
- Google Wants To Know What Technical SEO Topic They Should Write About
- How Google Ranks "Top Stories" News in Search Results
- The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site
- The sense and nonsense of XML sitemaps
- Was There A Google Algorithm Update On January 16th, MLK Day?
- What We Learned From Analyzing 1.4 Million Featured Snippets
- Yoast SEO 4.1: Mobile snippets and German readability
SEM / Paid Search:
- Use CRM Data to Improve PPC Performance
- 3 Keys To An Effective But Simple PPC Strategy
- 3 Ways to Improve Google Shopping Performance
- Improving Your Click-To-Message Ad Extensions
- Reminder: Transition to expanded text ads before January 31, 2017
- The Text Big Thing – AdWords Message Extensions
Search Marketing:
- How to easily add SSL and HTTP/2 to your site for free
