Below is a summary of recent search-related events, including updates from Search Engine Land and other sources from the web.
From Search Engine Land:
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Using AMP? A known bug is likely affecting your Google Analytics
- Mar 2, 2017 by Danny Sullivan
- The issue can lead to visitor overcounts, division of single sessions, and more.
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AdWords Expanded Text Ads test could extend with a second description line
- Mar 2, 2017 by Ginny Marvin
- A new test doubles the character count for text ad descriptions.
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Google enhances search for programming language answers
- Mar 2, 2017 by Barry Schwartz
- Google now processes queries with sequences of 2–3 special characters.
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Google’s location tracking sees notable improvements
- Mar 2, 2017 by Andy Taylor
- Advancements in tracking search traffic at the ZIP code level benefit advertisers focused on detailed geographic targeting.
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Preview of what to expect at SMX West
- Mar 2, 2017 by Chris Sherman
- SMX West offers a valuable agenda for SEO and SEM professionals, featuring keynotes and networking opportunities from March 21–23.
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Should you bother rewriting your ads?
- Mar 2, 2017 by Jacob Baadsgaard
- Although not glamorous, updating ad copy can significantly enhance your paid search campaigns.
- 6 steps to create high-converting native ads
- Mar 1, 2017 by Digital Marketing Depot
- Effectively crafted native ads are increasingly important, especially with the threat of ad blocking.
Recent Headlines From MarTech:
- Marketers are reducing email volume but achieving higher open rates.
- Strategies to enhance Google Shopping ROI.
- The importance of collaboration in marketing technology investments.
- Insights on the consumer decision journey and search.
- Preview of SMX West features and content.
- Understanding mobile site crawls.
- Introducing AI to marketing in seven steps.
- Denny’s successful ‘zoom in’ tweet campaign gains traction.
- Tips for Facebook visual ads.
- Elevate your influencer marketing strategy.
- Instagram Story ads now available globally.
- Report on email marketing usage in e-commerce.
Search News From Around The Web:
Local & Maps
- Top Local SEO Blogs 2016
- Local ranking factors that aid local business SEO
Link Building
- Link Building for Startups
Searching
- Bing introduces larger coupon codes in brand knowledge panels
SEO
- Understanding Google’s crawl budget
- Google News independence from Top Stories feature
- Ideal number of pages for a website
- Impact of topic-specific pages on Google rankings
SEM / Paid Search
- Underutilization of interstitials by publishers
- New Bing Ads campaign for partners
- Essential PPC video campaign targeting methods
Search Marketing
- Google explores bounce rate increases with extended mobile load times
These summaries provide a snapshot of recent insights and developments within the field of search and digital marketing.
