Below is a summary of the recent events in the world of search as reported by various sources.
From Search Engine Land:
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Google Warns Webmasters About ‘Not Secure’ HTTP Pages
Published on Aug 18, 2017, by Barry Schwartz
Websites with forms or input fields on HTTP pages will soon be marked as ‘not secure’ in Chrome. -
Facebook Expands Marketplace Categories
Published on Aug 18, 2017, by Greg Sterling
Facebook is now allowing businesses to feature their content on Marketplace. -
Creating Impactful Reports
Published on Aug 18, 2017, by Amy Bishop
Tips and tools from Amy Bishop to develop reports that lead to actionable results. -
Writing Ad Copy Inspired by Teen Fiction
Published on Aug 18, 2017, by Allen Finn
How techniques used in young adult novels can enhance the appeal of your ad copy. -
Search in Pictures: Latest Highlights
Published on Aug 18, 2017, by Barry Schwartz
A roundup of images from search engine companies showing their activities and culture. - Optimizing for Voice Search
Published on Aug 18, 2017, by Digital Marketing Depot
As search evolves beyond traditional methods, learn how to optimize for voice interaction.
Recent Headlines from MarTech:
- The Future of Marketers and Robots
- Site vs. Traffic Optimization
- How Agencies Can Help Small Businesses with Marketing Automation
- Interactive Native Content Marketing, Part 5
- Benefits of Niche Content Production
- Free Real-Time Audience Data Tool from Taykey
Search News from Around the Web:
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Local & Maps:
Solar Eclipse Time Map available on Thrillist. -
Link Building:
Google now scores internal and external links differently, as confirmed by Search Engine Roundtable. - Searching:
Updates to SearchResearch challenges and a Google blog post about the solar eclipse experience.
SEO News:
- Essential elements for SEO strategy and improving e-commerce SEO, both discussed on Search Engine Journal.
- An issue with Google My Business affecting uppercase URLs shared by Bill Hartzer.
- Reports of Google ignoring unrecognized attributes and delays in Search Console data, highlighted by Search Engine Roundtable.
- Important SEO factors for travel brands noted by Vertical Leap and an explanation of permalinks provided by Yoast.
- Discussion on optimal blog post length and frequency featured on Moz’s Whiteboard Friday.
SEM / Paid Search:
- An article on embracing automated bidding by PPC Hero.
Search Marketing Insights:
- Insights into headline effectiveness from SEM Rush.
- Various updates on ads and tools from Search Engine Roundtable.
This summary encapsulates the dynamic nature of the search industry, highlighting key developments and expert recommendations for professionals.
