SearchCap: Google Candidate Cards, Valentine’s Day Trends & Locksmith Challenges

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Search iOS App Adds “I’m Feeling Curious” To 3-D Touch
  Feb 1, 2016 by Barry Schwartz

  Google adds a cute surprise to the Google search app on iOS, the “I’m Feeling Curious” button on hard press.

• Valentine’s Day Searches Start Now: When They’ll Peak Depends On The Category
  Feb 1, 2016 by Ginny Marvin

  Looking at last year’s trends, jewelry buyers waited until the last minute. This and other search and ad trends from Bing Ads.

• Google Expanding Candidate Cards, Will Also Offer Primary Voting Reminders
  Feb 1, 2016 by Greg Sterling

  Cards will deliver candidate and third-party content to inform voters about their positions on issues; Google will also provide delegate counts.

• 10 Local Link Building Tips for 2016
  Feb 1, 2016 by Greg Gifford

  Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now.

• Frederick Douglass Google Doodle Opens Black History Month Celebrating Revered US Abolitionist
  Feb 1, 2016 by Amy Gesenhues

  Born into slavery in 1818, Douglass learned at a very young age that education was his path to freedom.

• 7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
  Feb 1, 2016 by Wesley Young

  Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young looks at how SMBs can instead use space on the most popular apps to get in front of customers.

• Google’s Fake Locksmith Problem Once Again Hits The New York Times
  Feb 1, 2016 by Barry Schwartz

  Google’s local results algorithm has not fixed the fake listing problem from five years ago.

• Marketing Land’s SocialPro Coming To Seattle This June; Registration Open
  Feb 1, 2016 by Search Engine Land

  Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard-core social media practitioners for cutting-edge paid, earned and owned tactics from leading brands and agencies. SocialPro is programmed by the Marketing Land […]

• Beta Rates Expire Next Week. Register For MarTech Today!
  Feb 1, 2016 by Search Engine Land

  Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today!

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• NFL Teases Its Own Super Bowl 50 Ad With Launch Of “Super Bowl Babies Choir” Video
• Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign
• Telenor Acquires Tapad For $360 Million
• Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys
• No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
• 3 Reasons B2B Marketers Must Embrace Mobile… Now
• Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP)
• Can You Make Online Reputation Damage Disappear? Yes, There’s Hope.
• MarTech Today: Google Analytics For AMP, Predictive Analytics’ Three Keys & Beacons For Movie Theaters
• Martech Landscape: What Is An Ad Exchange?
• Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps”
• MarketingZoom Launches Site For Buying And Selling Marketing

Search News From Around The Web:

Industry

• Italy Pursues Google for Around $327 Million in Back Taxes, Wall Street Journal
• Q&A With Pedro Dias On The SEO Community, Search Engine Roundtable

Local & Maps

• Apple Maps Stops Sending People Searching For “Abortion” To Adoption Centers, fastcompany.com

Link Building

• 8 Majestic hacks to get powerful links to your website, Majestic Blog
• Links and Content Still King in Search Rankings, Study Finds, Small Business Trends
• SEO 101: Link Building: What Not to Do, Search Engine Journal

Searching

• The internet bundle is already here, The Verge
• Answer: Questions you should know the answer to, SearchReSearch
• Apple Music search stops working for many users, appleinsider.com
• Bing Predicts: Carolina expected to win their first title, Bing Search Blog
• Google Sending Confirmation Notices for Spam Reports, thesempost.com

SEO

• Google Says Fetch As Google Only For Web Index, Search Engine Roundtable
• Google: AMP Reports In Google Search Console Are Delayed, Search Engine Roundtable
• Here’s Why Some SEO “Experts” are not Really Experts, Stone Temple
• Off-Site SEO 101 – Guide for Small Businesses, Duct Tape Marketing
• The One Kind of 404 That Could Be Quietly Killing Your Search Efforts, blindfiveyearold.com

SEM / Paid Search

• Adjusting the manual location extension sunset, Google Ads Developer Blog
• Reasons I Can’t Wait For Bing Ads Mac Editor, PPC Hero