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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.
From Search Engine Land:
“OK Google” Dropped As Way To Perform Voice Searches In Chrome On Desktop PCs
Oct 16, 2015 by Barry Schwartz
You can no longer initiate a voice search without hands on Chrome for Desktop.
Ending Decade Of Litigation Court OKs Google Book Scanning As “Fair Use”
Oct 16, 2015 by Greg Sterling
A three-judge panel for the US Second Circuit Court of Appeals has definitively ruled that Google’s full-text book scanning is “fair use” and thus protected from claims of copyright infringement. So unless The Authors Guild, which originally sued Google in 2005, wants to appeal to the US Supreme Court, Google has won. Fair use is […]
Meet A Landy Award Winner: Go Fish Digital Drives 60% Traffic Jump For Reston Limo To Win Best Overall SEO Initiative
Oct 16, 2015 by Amy Gesenhues
Wanting to improve its search rankings, Reston Limo turned to Go Fish Digital to gain a more competitive online presence in the DC-market.
Dispatch From SMX East: Battle Of The Match Types
Oct 16, 2015 by Andy Taylor
How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
The Latest In Advanced Technical SEO: SMX East Recap
Oct 16, 2015 by Tony Edward
Columnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine optimization.
Search In Pics: Android Ice Sculpture, National Coming Out Day & Google’s Drought
Oct 16, 2015 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google Knowledge Graph Adds “Other Recordings Of This Song”
Oct 16, 2015 by Barry Schwartz
Google now shows other artists who covered popular songs in the Knowledge Graph.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
Social Platform Hootsuite Adds Features To Help Employees “Amplify” Company News
The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking
Ad Blockers & Analytics: What Webmasters Should Know And Do
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
Talk Human To Me: Why It’s Time For Brands To Get Real
Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope
MarTech Today: Not Enough Investment; Store-Visit Metrics for TV & Hidden Google Search Data
Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary
Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments”
Buffer’s Pablo Now Creates Images Optimized For All The Social Networks
Search News From Around The Web:
Link Building
Google Link Value Loss When Switching to HTTPS from HTTP
How Many Backlinks Do I Have?
Searching
Filtering Images by Size
SEO
Audience Optimization Through Search Intent: Everything You Need to Know
Google Says Numbers In URLs Don’t Matter For Rankings
Google Will Make Your 302 Temporary Redirects Into 301 Permanent Redirects When…
How to Improve Page Speed Using Google Analytics Reports & Other Helpful Tools
Why Google Rewards Re-Publishing – Whiteboard Friday
Your Site Can Have A Google Manual Action & Algorithmic Penalty (Panda or Penguin, etc)
SEM / Paid Search
How to Use the Bing Ads iOS App
Search Marketing
Video: Google Black Hat Penalty, iOS Apps In Google & Mobile Search Wins
