SearchCap: Google Battles Robocalling, Bing Discontinues Link Explorer & iOS 9 Search Updates
Below is a summary of recent search-related events and updates:
From Search Engine Land:
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iOS 9 Enhancements for Siri & Spotlight Search (Sep 16, 2015 by Danny Sullivan)
Apple introduces improvements to Siri and Spotlight Search, increasing pressure on Google’s search presence within Apple’s ecosystem. However, Google Now remains superior in predictive capabilities. -
Bing Retires Link Explorer Tool (Sep 16, 2015 by Barry Schwartz)
Bing is shutting down its Link Explorer tool, initially launched to replace Yahoo Site Explorer, effective October 1, 2015. -
Google Sues SEO Firm Over Robocalling (Sep 16, 2015 by Ginny Marvin)
Google initiates legal action against an SEO firm accused of illegal robocalling and establishes a complaint center for affected users. -
Optimizing Pinterest Content with Google Insights (Sep 16, 2015 by Thomas Stern)
Strategies to enhance the visibility of Pinterest content in Google search results are explored. -
SMX East Approaching (Sep 16, 2015 by Search Engine Land)
Next SMX East conference promises a comprehensive agenda with over 50 sessions on advanced search marketing tactics, scheduled in New York. -
Debate on Click-Through Rate’s Role in SEO (Sep 16, 2015 by Jayson DeMers)
The ongoing discussion about click-through rates as a ranking factor in SEO continues, with some arguing its significance irrespective of its influence on rankings. - Mapquest Redesign (Sep 16, 2015 by Greg Sterling)
Mapquest unveils a new look and logo, introducing faster and more responsive features, part of recent upgrades correlated with a new partnership.
From MarTech:
- News Corp Acquires Unruly – News Corp buys video ad tech platform Unruly for a reported $90 million.
- Video Consumption Trends – Over 44% of video plays occurred on mobile devices in Q2 2015.
- Holiday Season Trends – Four trends anticipated to drive more purchases.
- Blueshift in Marketing – A new concept in marketing innovation is highlighted.
- SMX East Event – Reminder for registration with details on the upcoming event.
- Marketing Collaboration for "The Martian" – An immersive marketing campaign by 20th Century Fox and Microsoft.
- Mobile App Usage Surpasses TV – Apps emerging as significant content networks.
- Content Marketing Lessons from Reddit AMAs – Insights from Reddit’s AMA sessions.
- Pinterest’s Fashion Week Initiative – Pinterest collaborates with Topshop for Fashion Week.
- Android’s Legal Challenges in Russia – Google’s Android found in violation of Russian competition laws.
- Twitter Accusations – A lawsuit claims Twitter is spying on direct messages.
- Salesforce IoT Platform – Salesforce ventures into the Internet of Things market with IoT Cloud.
Other Web Highlights:
Local & Maps:
- Google stops showing 7-packs for local results on tablets.
- Google introduces a unified interface for My Business and AdWords access.
- Philippines islands now featured on Google Street View.
Link Building:
- Techniques for identifying broken links affecting SEO are discussed.
Searching:
- Google adds a book preview button in Knowledge Panels.
- Methods for disambiguating entities with similar names discussed.
- Exploration of how to describe hills in search challenges.
SEO:
- Finding reliable SEO advice for businesses.
- Importance of long tail keywords in blog SEO.
- Google image search bug leading to traffic losses.
- Last opportunity to view Google Search Queries Report.
SEM / Paid Search:
- Considerations for allocating paid search budgets for the holiday season and beyond.
- Guidance on utilizing Bing’s new keyword tool for campaigns.
