Below is a summary of recent happenings in the search industry from various sources.
From Search Engine Land:
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Google Testing Auto-Play Videos in Search Results
Google is experimenting with automatically playing videos in the knowledge panel. This is a trial and does not indicate that it will be universally implemented. -
Alphabet Reports Revenue Gains Amid EU Fine Impact
Alphabet reported a 52% increase in aggregate paid clicks, though cost-per-click was down by 23%. -
Google’s Sitelinks Design Update to Carousel Format
After a year of testing, Google’s mobile search results now feature a carousel format for Sitelinks. -
Google Introduces SOS Alerts in Search and Maps
The new alerts appear at the top of search results related to crisis locations and are available as tappable cards in Maps. -
The Issue of Fake Online Marketing Review Sites
Columnist David Rodnitzky discusses fake review sites in the online marketing world and the challenges of Google’s SEO algorithm in distinguishing them. -
The Psychology of Search and User Experience
Ryan Shelley emphasizes the importance of user experience in achieving high search engine rankings. -
Google’s New Vacation Rentals Filter in Hotel Search
Users can now filter hotel searches to include vacation rentals directly in search results. - Creating ROI-Focused SEO Strategies
Chris Liversidge offers a framework to map SEO strategies to concrete financial impacts.
Recent Headlines from MarTech:
- Strategies for better lead generation from content
- Adapting to changes in programmatic content distribution
- European regulators pressing social sites to amend terms
- The necessity of blog content cleanup
- Techniques for effective retargeting
- Insights into Amazon advertising beyond Prime Day
Search News From Around the Web:
Industry News
- New leadership announcement at Search Engine Land
- SimilarWeb raises $47M to compete in digital market intelligence
- Highlights from the 2017 Top 25 Most Influential PPC Experts
- Google’s challenge against Canada’s order to amend global search results
Local & Maps
- Overview of Google Posts and their application
Link Building
- How to assess the value of websites for link building
- Yoast SEO introduces internal linking suggestions in Italian
Searching
- Google’s trial of a new "See More Results" button
- Emerging HTTPS trends in search results
- Bing introduces Deal Tag in local search results
SEO
- SEMrush’s ranking factors study explained
- Steps to become a featured snippet
- SEO checklist for responsive design
- Discussion on key aspects of SEO
SEM / Paid Search
- Guide to optimizing AdWords campaign settings
Search Marketing
- Revitalizing dormant content strategies
This summary encapsulates critical updates and discussions taking place across the search industry, highlighting significant developments and strategic insights.
