Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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Google Releases The Full Version Of Their Search Quality Rating Guidelines
Nov 19, 2015 by Barry SchwartzFor the first time, Google has released the full version of their search quality raters guidelines and handbook. It is 160 pages of valuable SEO knowledge.
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Buyer’s Guide — Local Marketing Automation Tools
Nov 19, 2015 by Digital Marketing DepotLocally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. This growth is driven by trends like the increasing consumer preference for online local information, especially through social media.
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4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
Nov 19, 2015 by Trond LyngbøMany companies face challenges in developing and implementing SEO campaigns. Columnist Trond Lyngbø outlines some key hurdles to tackle.
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Keep Your Accounts Clutter-Free With This AdWords Script
Nov 19, 2015 by Russell SavageColumnist Russell Savage shows us how to build an MCC-level AdWords Script to find and delete ineffective keywords.
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How Well Do You Know AdWords Scripts? Take The Quiz To Find Out!
Nov 19, 2015 by Sophie NewtonTest your knowledge of AdWords scripts with this quiz, created in collaboration with Brainlabs.
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How Google May Rank Apps & App-Only Content
Nov 19, 2015 by Barry SchwartzGoogle’s App Indexing API is crucial for SEO, helping determine the importance of app sections, especially for app-only content.
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Twitter Political Targeting Precision | aimClear Psychographic Hot House
Nov 19, 2015 by Sponsored Content: aimClearDive into Twitter psychographics to enhance political targeting, reaching the political audience effectively.
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Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost
Nov 18, 2015 by Greg SterlingPoint Inside has launched “StoreBoost,” a search marketing program for retailer apps that allows promotion of specific products or brands within app search results.
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Google Launches Live Label In Carousel For Live Blog Publishers
Nov 18, 2015 by Barry SchwartzGoogle has officially launched a new live blog schema for publishers to indicate when they are live blogging events and topics.
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Google Search App For iOS Gets New Voice Search Look & Improved Google Now Cards
Nov 18, 2015 by Barry SchwartzCheck out version 10.0 of the Google Search App for iOS, featuring a new voice search look and improved Google Now cards.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- New Mobile Reports From MobileFuse And 7Park Data Reveal Hidden Data
- On The Hunt For Black Friday Shoppers? Pinterest Says It’s Got Them
- 10 Ways to Calm the Chaos of Content Marketing
- Psst! These Keyword Opportunities Are Sitting Right Under Your Nose
- The 4 Worst Lies Other Marketers Tell
- Using Pinterest For Keyword Research
- Maximize The Event Experience: Engage Socially In The Moment
- Top 20 Most Shared Video Ads In 2015: Puppies, Furry Friends & Bionic Arms Make It A Feel-Good Year
- Mobile, Millennials And Marketing: An Insider’s View
- MarTech Today: Salesforce’s New Predictiveness, Google’s App Streaming & Lucid’s “Proof” For Ads
- What CMOs Should Know About Ad Blockers: From What They Are To What’s At Stake
- Twitter Political Targeting Precision | aimClear Psychographic Hot House
- Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
- Google Launches New “Live Blog” Carousel
Search News From Around The Web:
Industry
- Google To Showcase Webmaster Team Member Interviews Each Wednesday, Search Engine Roundtable
Link Building
- What link intelligence means for Global Entrepreneurship Week 2015, Majestic Blog
Searching
- Google Adapts Tablet Search Interface To Enable Pinch & Zoom After Complaints, Search Engine Roundtable
SEO
- SEO is Not Part of Development, SEM Post
SEM / Paid Search
- 5 Steps For Creating A PPC Competitor Strategy, PPC Hero
- 6 Simple Tactics To Boost Black Friday Sales, PPC Hero
- Google Helps You Shop Between Holiday Cooking and Tree Trimming, Inside AdWords