SearchCap: Google AMP URLs, Google Maps Traffic & Super Bowl Search Ads

SEO October 3, 2024

0 8 3 minutes read

Below is what happened in search today, as reported and sourced from various places.

Google makes it easier to see and share publishers’ real URLs from AMP pages
Feb 6, 2017 by Danny Sullivan
A new anchor button allows for easy copy-and-paste of URLs directly to publisher sites.
SMX West low rates expire Saturday. Register now to master SEO and SEM!
Feb 6, 2017 by Search Engine Land
These low rates won’t be available again. Register now for SMX West, happening March 21–23 in San Jose, to take advantage of Early Bird pricing! All Access Passes are only $1,795, saving you $200 compared to on-site rates. The pass includes three days of sessions, networking, and expo access, plus additional conveniences.
84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search
Feb 6, 2017 by Ginny Marvin
These advertisers chose to direct users to their own sites instead of YouTube.
Google Maps updates Android app with real-time traffic info, nearby places & bus schedules
Feb 6, 2017 by Amy Gesenhues
Beginning today, swiping up from the bottom of the Google Maps Android app displays a Places tab, Driving tab, and Transit tab.
2016 was a coming-of-age year for Baidu SEO; why you should invest in 2017
Feb 6, 2017 by Hermes Ma
Despite a reputation for being ad-heavy, organic search on Baidu is gaining traction due to new laws in China. Contributor Hermes Ma provides state insights and recommendations for marketers.

When should advertisers consider pausing Google Local Inventory Ads?
Super Bowl-related social activity was up Sunday on both Facebook & Twitter
Top 10 Most Shared Super Bowl LI Ads: Budweiser’s immigration story was shared more than any other ad
The future of paid voice search and monetizing the map
SMX West low rates expire Saturday. Register now to master SEO and SEM!
TV maker VIZIO fined $2M for no-consent tracking of consumer viewing habits
Top 10 Super Bowl LI Ads on YouTube: Anheuser-Busch brands Budweiser & Bud Light win big
How mobile marketers can prepare for when tragedy strikes
IBM’s Watson joins H&R Block to explain taxes to humans
Super Bowl’s politically charged ads, like 84 Lumber’s, spark social buzz
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%
HashtagBowl Live Blog: All the Super Bowl 51 advertising action in real-time
Super Bowl LI advertisers: Here are the brands gearing up for game day
Today’s the day: The 2017 Marketing Land #HashtagBowl is here!
Google Home to star in a new Super Bowl LI commercial
Avoid the 7 deadly sins of mobile performance marketing

Industry

A U.S. judge ruled that Google, unlike Microsoft, must turn over foreign emails, Reuters
Google and Facebook are helping French newsrooms combat ‘fake news’ ahead of the presidential election, VentureBeat
How Google fought back against a crippling IoT-powered botnet and won, Ars Technica
Matt Cutts Sends A Heart To His Google+ Followers, Search Engine Roundtable

Link Building

Google Won’t Tell Webmasters Which Links They Do Not Count, Search Engine Roundtable

Searching

SEO

10 Golden Strategies to Boost Your Local Search Rankings, SEM Rush
February 2017 Google Webmaster Report: Algorithm Update, Interstitial Penalty, Link Operator & More, Search Engine Roundtable
Google Confirms Site Moves Are a Pain, Search Engine Roundtable
Resist Old On-Page SEO Tactics With These 5 Tricks, Moz
Search Engine Optimization 2017 – 13 Things You Need To Know, John Lincoln, Ignite Visibility – YouTube
SEO for Bloggers: A Basic Explanation, problogger.com

SEM / Paid Search