Below is a summary of the latest updates in the search industry, as reported from various sources.
From Search Engine Land:
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SMX West is coming! Here’s everything you need to know
Feb 14, 2018 by Chris Sherman
SMX® West is approaching in five weeks, promising an exceptional event with extensive content, expert speakers, and networking opportunities. Attendees can expect three days full of marketing topics essential for professionals, including SEO. -
How to build a stronger, more effective PPC team
Feb 14, 2018 by Frederick Vallaeys
Frederick Vallaeys emphasizes the importance of a solid understanding of paid search fundamentals for PPC professionals to achieve successful campaigns and foster career growth. -
Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox
Feb 14, 2018 by Michelle Robbins
The new specification is accessible through the Gmail Developer Preview, with Gmail support planned later in the year. -
Instapage launches first landing page platform with AMP
Feb 14, 2018 by Barry Levine
Instapage is collaborating with Google to reduce mobile landing page load times, as every second saved can decrease the bounce rate by 20%. -
Winter Olympics Google doodle gets Valentine’s Day treatment with two dancing grebes
Feb 14, 2018 by Amy Gesenhues
For day six of the Winter Olympics series, Google’s doodle features figure-skating grebes forming heart shapes on a frozen pond. - A link-building case study: Using brand mentions and competitive linking tactics
Feb 14, 2018 by Andrew Dennis
Andrew Dennis discusses link-building strategies employed on a new website, resulting in increased links and traffic.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- In defense of Apple’s HomePod
- Snapchat deploys analytics tools to attract influencers back from Instagram
- Preparation guide for SMX West
- Facebook combats spam and clickbait with implications for advertisers
- Harnessing crowd wisdom in agencies or marketing teams
- Instapage’s launch of the first landing page platform with AMP
- Brand Networks’ AI-driven social ads platform
- Checklist for overseeing web migrations
- Transformation of partner marketing through customer lifetime value analysis
- The current and rising impact of AI beyond the hype
- Three revolutionary ways AI is impacting email marketing
Search News From Around The Web:
- 4 SEO Techniques All Marketers Should Be Using In 2018
- 5 PPC Tasks for Improving Account Performance
- Announcing The Art and Science of Dynamic Search Ads on Bing Ads webcast
- Google Caught Buying Links Again Via Charity Method
- New release: Yoast SEO for TYPO3 2.0
- San Jose approves prices for Google deal on government parcels
- SearchResearch Challenge: How much did this menu item cost?
- AdWords Campaign Setup Checklist
This article showcases a variety of insights and innovations across the search industry, reflecting both technical advancements and strategic developments.
