SearchCap: Google Algorithm Update, iOS10 Widgets & Mobile Images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google downplays the Google algorithm ranking update this week as “normal fluctuations”
  Sep 16, 2016 by Barry Schwartz

  Was there a major Google algorithm change this week? Many webmasters believe so.

• Google mobile search results now showing images in the snippets
  Sep 16, 2016 by Barry Schwartz

  Google is now showing images in the mobile search results for product-like queries. Do you like the new mobile search snippets?

• There’s no Google Search widget for the iOS 10 Search screen: why that matters
  Sep 16, 2016 by Danny Sullivan

  Google search could be on the iOS Search screen with a widget, if it wanted. Why isn’t it offering that option to its users?

• The immediate results of link building
  Sep 16, 2016 by Conrad Saam

  While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.

• How to manage local listings for enterprise brands
  Sep 16, 2016 by Brian Smith

  Getting a handle on the data for multiple-location businesses can be a significant challenge. Columnist Brian Smith provides step-by-step guidelines to making it happen.

• Search in Pics: Bing Ads agency awards, Google baby bib & crossroads
  Sep 16, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers
• Bidding on the competition: Is it really worth it?
• Learn programmatic advertising from Oracle
• The biggest Google ad updates are also the quietest
• Twitter’s NFL livestream and Facebook’s Sports Stadium should get married
• Oh no! ABM is resurfacing bad habits for B2B marketers
• ’Tis the season to be savvy with your digital marketing
• A CMO’s View: How data & analytics help shape SAP’s marketing message & strategy
• Instagram’s redesigned call-to-action button gets more clicks for gaming brands, new features
• Google, Facebook, IAB & major brands form Coalition for Better Ads
• MarTech Today: Optimizely’s ‘Experimentation Platform,’ Adobe Target’s automated optimization & more
• Content Audit 102: leveraging data and adjusting strategy
• Pinterest streamlines Promoted Pin process with new Promote button
• Learn the 8 habits of highly successful ad networks

Search News From Around The Web:

Local & Maps

• Google street view blurs face of cow to protect its identity, Telegraph
• Ships in Google Earth’s 3D imagery, Google Earth Blog

Searching

• Google Testing A Whiter Desktop Search Experience, Search Engine Roundtable

SEO

• Google To Update Their JavaScript Recommendations For Webmasters, Search Engine Roundtable
• How can Google Search Console help you AMPlify your site?, Official Google Webmaster Central Blog

SEM / Paid Search

• 4 Tips To Survive An Account Manager Change, PPC Hero
• Google AdWords Warns Shopify Users That Conversions May Be Double Counted, Search Engine Roundtable
• New dates for quality score changes in AdWords scripts, Google Ads Developer Blog
• Top 5 Most Common PPC Mistakes Beginners Make, Portent

Search Marketing

• Video: Google Algorithm Shifts, Penguin, Schema, AdWords, Maps & More, Search Engine Roundtable