Below is what happened in search today, as reported across the web.
From Search Engine Land:
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Google: No comment on possibility of a Feb. 7 algorithm update
Feb 13, 2017 by Barry Schwartz
Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google’s search rankings algorithm. -
7 tips for small manufacturers thinking about using AdWords
Feb 13, 2017 by Dianna Huff
New to AdWords? Feeling intimidated? This helpful how-to explains how to start small with AdWords to ensure success, even if you’ve never done a paid search campaign before. -
‘Things to do near me’ SEO
Feb 13, 2017 by Andrew Shotland
A look at the “near me” phenomenon with data that helps illustrate how to rank for these queries. -
Google Maps new feature lets users create lists of saved places that can be shared & accessed offline
Feb 13, 2017 by Amy Gesenhues
Users can keep track of saved places and share lists with others via various communication methods. -
What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop
Feb 13, 2017 by Amy Gesenhues
Google shares its Valentine’s Day doodle and the accompanying game on desktops after initially launching it on mobile. -
Google’s ‘people also ask’ search feature officially gains dynamic loading
Feb 13, 2017 by Barry Schwartz
Google’s feature has a new way for searchers to explore topics on both desktop and mobile search results. -
What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal
Feb 11, 2017 by Amy Gesenhues
Day one of Google’s Valentine’s Day doodle series focuses on a game featuring the endangered pangolin species. -
Pinterest hires head of Google senior image search engineer Randy Keller
Feb 10, 2017 by Greg Sterling
Hire comes at a time when Pinterest is expanding “visual discovery” tools. -
[Reminder] Upcoming Webinar: 5 Disruptions Reshaping Marketing As We Know It
Feb 10, 2017 by Digital Marketing Depot
Learn about the five major disruptions reshaping the marketing industry, including microservices and artificial intelligence (AI). - Florida court: Google permitted to delist sites regarded as spam under First Amendment
Feb 10, 2017 by Greg Sterling
The case of e-ventures Worldwide, LLC vs. Google is reviewed.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Facebook activity dwindles in 2016, influencer marketing is up
- Performance and integration: The foundation of marketing technology stack success
- The impact (and lack thereof) of Google’s mobile popup algorithm
- Why brands should embrace UGC as part of their marketing strategy
- Report: Marketers like AI-based tools, but think they already have them
- Beyond the Like: Measuring Facebook Reactions
- Report: more than 13 million proximity sensors now deployed globally
- Google image search lead Randy Keller jumps to Pinterest
Search News From Around The Web:
Industry
- Inside the Google News team, Business Insider
Local & Maps
- Apple Maps adds public transit directions for Detroit/Windsor area
- Celebrate Valentine’s Day with Google Earth
- Yelp is now soliciting reviews from business owners
Link Building
- What is Google’s Penguin Algorithm, Really? [RESEARCH]
SEO
- 3 Major SEO Steps for a Website Relaunch
- Ask Yoast: stop words in your focus keyword?
- Dumbest Reasons to Hire a Local SEO Company or Person
- Insight on Google’s fast track vs. normal indexing
- Reporting Search Performance in Google Data Studio
- The Google Algorithm Update On February 7th was significant
- The impact of Machine Learning and AI on SEO
SEM / Paid Search
Search Marketing
- Communication Overload: Keeping Up with Google Search’s Constant Updates
- How to Uncover Hidden Keyword-Level Data Using Google Sheets
