Below is a summary of recent events in the search industry, as reported from various sources.
From Search Engine Land:
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Google Discontinues AJAX Crawling Scheme
Oct 14, 2015 by Barry Schwartz
After several months of hints, Google has confirmed it has discontinued its AJAX crawling scheme. However, Google will still index your AJAX sites. -
Wix Website Indexing Issues
Oct 14, 2015 by Barry Schwartz
Recently, Wix web pages have been disappearing from Google’s index. Google is actively working on resolving this problem. -
Bing’s New Recipe Badge
Oct 14, 2015 by Amy Gesenhues
Bing has introduced a recipe badge, indicated by a tiny chef’s hat on the bottom left corner of images, to help users identify food photos connected to recipes. -
Landy Award Winner: iProspect Boosts Chevrolet Site Traffic
Oct 14, 2015 by Amy Gesenhues
iProspect and a team of agencies migrated Chevrolet’s 200K-page website to Chevy.com, incorporating an in-depth SEO strategy, thus increasing site traffic by 20%. -
Landy Award Winner: Point It’s Microsoft Store Campaign
Oct 14, 2015 by Ginny Marvin
Point It won for its creative strategy, which included RLSA, nuanced bid management, and continuous optimization to boost mobile sales during a competitive holiday season. -
SocialPro Rates Increase Saturday
Oct 14, 2015 by Search Engine Land
Join Marketing Land’s SocialPro and learn actionable tactics that deliver results. Secure your place before early bird rates expire this Saturday. -
Decoding Keywords To Forecast Marketing Opportunities
Oct 14, 2015 by Thomas Stern
Keyword forecasting can help marketers predict keyword-to-content value, find potential customers, create smarter content, and predict ROI. - Holiday Search Planning
Oct 14, 2015 by John Cosley
John Cosley of Bing discusses holiday trends that affect planning and budgeting for search marketers.
Recent Headlines From MarTech:
- Predictive Marketer EverString Now Does Predictive Advertising
- Twitter Names Google’s Omid Kordestani Executive Chairman
- The Ad Blocker Landscape: What You Need To Know Today
- The Messy, Mappable World Of Influence
- B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective
- Increased CTRs Just The Beginning For Facebook Dynamic Product Ads
- MarTech Today: Meet MarTech Today; 21% Of Email Fails To Deliver & Programmatic On The Rise
- Introducing MarTech Today: Your Home & Daily Read For Marketing Technology
- Facebook Pushes Back Against European Privacy Onslaught
- App Store Ratings: A Single Star Jump Can Mean 340% More Downloads
- Pinterest Place Pins Now Allow Customers To Contact & Find Local Retailers
Search News From Around The Web:
Link Building
- On HTTPS Site Migrations, Don’t Forget To Move Your Google Disavow File
Searching
- Bing Predicts goes 10-4 in Week 5, now 48-29 for the year
- Google Expanding Appointment Booking in Knowledge Panel
- Google News Brings Back Sports Scores To Home Page
- Search Challenge (10/14/15): Fountains… with something other than water?
- Two new Translate features coming your way
SEO
- 5 Sneaky Site Migration Issues that Sometimes Get Overlooked
- Googlebot – A guide to the Google webcrawler
- How to Analyze your Old SEO Content and Boost Overall Rankings
- Product Page SEO
- Why Google Devaluing Spammy Queries is Great for Website Owners
SEM / Paid Search
- Build An Emergency Stop Button For AdWords
- Google Play Developer Console introduces Universal App Campaigns and User Acquisition performance reporting
- PPC: Advertising, Conversion Optimization and Search Engine Marketing
- [Industry Report] The State of PPC 2015/2016
Search Marketing
- Why You Should Use Adjusted Bounce Rate and How to Set It Up
