Below is a summary of recent happenings in the search industry, as compiled from various sources:
From Search Engine Land:
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Bing Adds Lottery & Powerball Numbers To Search Results (Jan 27, 2016 by Barry Schwartz)
Bing has updated its quick answer box to include winning lottery numbers. -
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8) (Jan 27, 2016 by Lori Weiman)
Lori Weiman discusses how brand bidding can drive meaningful growth in paid search advertising. -
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch (Jan 27, 2016 by Greg Sterling)
Microsoft has ceased financial support for the lobbying group FairSearch, known for its criticism of Google. -
Is Apple About To Launch A Competitor To Google Street View? (Jan 27, 2016 by Greg Sterling)
Evidence suggests Apple might be developing its own version of Google Street View. -
The State Of Cross-Channel Paid Search, Part 1: SEM & Social (Jan 27, 2016 by Josh Dreller)
Josh Dreller explores the synergy between paid search and paid social efforts. -
Math! Now Available Right In AdWords Custom Columns (Jan 27, 2016 by Ginny Marvin)
Google AdWords now allows users to include formulas in custom columns. - Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting. (Jan 27, 2016 by Search Engine Land)
The MarTech conference features a lineup of industry vendors offering new tools and solutions. Register today!
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- First-Time Super Bowl Advertiser SoFi Releases Official Super Bowl 50 Ad
- Measuring Effectiveness Of Branded Video Content
- Google’s AI Breakthrough: Machine Beats Human Go Player For First Time
- New Google Research: Exploring the Long Tail Without Broad Match
- Fixing Link Rot to Preserve Your Content Ecosystem
- Study: Frisco, Texas is the Most Mobile-Friendly City in America
- Common PPC Blunders and How to Avoid Them
- Versium’s Self-Service Predictive Lead Scoring with Automated Modeling
- Amazon’s Super Bowl Ad Featuring Alec Baldwin
- How Social Media Data Can Enhance Advertising Strategies
- Advertisers Ready for Super Bowl 50
- The Evolution of Digital Marketing and Customer Expectations
- AdStage Unveils "Automate" for PPC Automation
- Latest News on Digital Marketing Trends and Mergers
- What’s Next for Attribution in 2016?
- Massive Growth in Instagram Ads Due to Video Surge in 2015
- Brands to Advertise on Snapchat During Super Bowl
- Report: Marketing Automation Challenges Due to Budget, Data, and Time Constraints
- Henkel’s Cleaning Brand Ad to Debut in Super Bowl 50
- Apple’s Record-Breaking Quarter with $75.9 Billion in Revenue and 74.8 Million iPhones Sold
- Choosing the Right Marketing Automation for Your Agency
Search News From Around The Web:
Industry
- Moz secures $10 million for new product development.
Link Building
- Google de-emphasizes links in footers and sitewides.
- Unique IP addresses or C-Blocks are not a significant concern for Google.
Searching
- Overview of how Google Search operates in 2016.
- Microsoft launches a Bing-powered news app for iOS.
- Bing’s lottery answer feature for quick results.
- Search challenges and methods in 2016.
SEO
- Examining if the number of reviews influences Google rankings.
- Clarification on title tags as a ranking factor by Google.
- Preference for shorter URLs over longer ones by Google.
- Importance of keywords in URLs.
- SEO techniques for managing a growing blog.
- Debunking more SEO myths for 2016.
- Comparing SEO and guitar principles.
- Google’s preference for shorter URLs.
SEM / Paid Search
- Growing PPC accounts with Dynamic Search Ads.
- Effective PPC management under time constraints.
