SearchCap: Google AdWords Texting Ads, Google Health Expands & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google AdWords testing click to SMS ad extension
  Jun 17, 2016 by Barry Schwartz

  Wouldn’t it be cool to allow prospects to text you for more information? Well, Google is now testing an ad format that lets your prospect message you.

• Paging Dr. Google: Google rolls out symptom-related direct answers on mobile
  Jun 20, 2016 by Amy Gesenhues

  Google says it worked with a team of doctors, experts from Harvard Medical School and the Mayo Clinic to curate information.

• The most important question to ask in local SEO
  Jun 20, 2016 by Greg Gifford

  Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question. Columnist Greg Gifford explains how getting an authentic detailed answer will set you on the path to success.

• The voice search explosion and how it will change local search
  Jun 20, 2016 by Wesley Young

  Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way. Columnist Wesley Young explores why this new medium is taking off, how it differs from keyword searches, and the challenges for local businesses to compete on yet another platform.

• Father’s Day Google doodle follows in same footsteps as Mother’s Day doodle
  Jun 19, 2016 by Amy Gesenhues

  The images used to replace the Google logo for both Mother’s Day and Father’s Day include shoes atop a welcome mat.

• In the age of the empowered consumer, you don’t manage the journey, your customers do
  Jun 20, 2016 by Digital Marketing Depot

  Businesses need to shift their focus to the customer-managed journey as opposed to the static, “mapped” customer journey. By understanding actual customer behavior, businesses will gain what’s really important: customer journey insight, which will help them take action to create conversations that address customer needs in context and in real time.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Startup Hi-Fi launches mobile news feed of publisher content, selectable by hashtags
• Unruly, Moat & News Corp join up to launch new mobile vertical video ad format
• 3 digital marketing opportunities for franchises
• Facebook’s web app-like Canvas ads can now run as organic Page posts
• What your boss actually wants from your local search reports
• Overcome 14 common challenges digital agencies and media companies face
• Facebook keynote opens Marketing Land’s Social Pro conference
• [WATCH] Marketing Land Live #18: Apple’s WWDC news, MSFT buys LinkedIn, Facebook “all video” & more
• Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
• Can you trust your media buying agency?
• Google’s Optimize 360 creates exciting opportunities for testing & personalization
• MarTech Today: Wayin + EngageSciences, Facebook flips its ad tech strategy & more
• LISTEN: SocialPro Conference Preview Podcast
• Twitter advertisers to get stats on video performance
• Facebook makes it clearer when an Instant Article is an advertorial

Search News From Around The Web:

Local & Maps

• Google Earth Imagery Update: The Dallas, Texas Tornados, Google Earth Blog

Link Building

• Google: Links In Search Console Are Links Google Indexed, Search Engine Roundtable

SEO

• Five Essential Qualities to Look for in an SEO Agency, Search Engine Guide
• 6 Tips For SEO and Content Team Collaboration, semrush.com
• Google PSA: Pages Listed Without A Cache Can Still Rank, Search Engine Roundtable
• Google SEO Strategy: Why Google should not be your whole SEO strategy, Stone Temple
• Progressive Web App SEO, Builtvisible
• SEO Site Structure, How to Layout a Foundation, YouTube
• What is Coming to Google Search Console? Includes 90+ Days of Data, thesempost.com

SEM / Paid Search

• The 4 Mobile App Campaign Types You Need To Know, PPC Hero

Search Marketing

• Build your own scalable, location analysis platform with Google Cloud Platform and Maps APIs, Google Cloud Platform Blog
• Using Google Tag Manager to Dynamically Generate Schema.org/JSON-LD Tags, Moz
• Watch Google AMP Video Q&A & Give Feedback, Search Engine Roundtable
• Your art, our science: Video creative that drives impact on YouTube, Google Agency Blog