SearchCap: Google AdWords Snippets, Google Place Rich Snippets & Entertainment Results
Below is a summary of today’s search-related news and updates from various sources.
From Search Engine Land:
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Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
- Foursquare has evolved from a social “check-in” app to a major player in location intelligence for enterprises. Their new advertising platform, “Pinpoint,” marks their continued push into location insights.
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What Every Marketer Should Know About Social Audience Engagement
- Join Bob Ciccone and Chris Leet of Netbase for a webcast on utilizing psychographics and social behavior data to go beyond demographic targeting and understand consumer preferences.
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DataHero Adds Support For Google AdWords Reporting
- The reporting and analysis platform now supports Google AdWords, in addition to Google Analytics, Salesforce, and HubSpot.
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Don’t Procrastinate — SMX West Rates Increase Next Week
- Register now for SMX West to save $300 and gain access to three days of SEO and SEM tactics, strategies, and custom experiences.
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Now Get A Second Line Of Structured Snippets In AdWords Text Ads
- Google may now show two lines of structured snippets in eligible AdWords text ads.
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Site Redesign & Migration Tips To Avoid SEO & UX Disasters
- Contributor Modestos Siotos shares tips on minimizing potential negative impacts during a site relaunch.
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How To Get Google Review Links After The G+ Update
- Columnist Greg Gifford provides insights on generating new Google review links following the update.
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Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls
- Wesley Young discusses strategies to optimize ads for mobile phone calls rather than clicks.
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Google Place Actions Rich Snippet Markup Documentation Posted & Then Removed From Developer Portal
- Google’s documentation on rich snippet markup for booking appointments and other actions was briefly available but then removed.
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Google Android App Update Aimed At Musician, Actor, TV Show & Movie Searches
- The latest update makes it easier to find information on song lyrics, movie casts, TV show recommendations, and showtimes.
- Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment
- A report from Bronto Software explores strategies to bring shoppers back without annoying them after cart abandonment.
Recent Headlines From MarTech:
- Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone
- ZigZag: The New Consumer Journey Zeitgeist
- Twitter Shows Fuller Photos in Web Feed
- Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%
- 5 Things New Advertisers Need to Know About Google AdWords Campaign Settings
- SEO So Simple A Child Can Do It: In 5 Easy Steps
- Data & Analytics in 2016: Industry Experts Weigh In
- Next MarTech Wave, Site Search & Google Local One Box
- Unlocking The Hidden Value of Dynamic Number Insertion
- Twitter’s 2015 Year In Review with Top Trends, Topics, Moments, and More
- Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts
- New Report: TV Ads Boost App Installs
Search News From Around The Web:
Industry:
- In search of a European Google, The Guardian
Local & Maps:
- Google Local Spam, Mike Blumenthal
- Google Earth API gets temporary reprieve, Google Earth Blog
Link Building:
- SEO Drops All Disavowed Links & Google Traffic Soars, Search Engine Roundtable
Searching:
- Search Engine Censys Knows the Internet’s Dirty Little Security Secrets, MIT Technology Review
- Answer: A polymath’s adventure, SearchReSearch
- Bing Testing Larger News Story Thumbnails in Search Results
- How to Classify Images with TensorFlow, Official Google Research Blog
SEO:
- How Machine Learning Impacts the Google Search Ranking
- SEO Split-Testing: A/B Test Changes for Google, Moz
- Using PageRank for internal link optimization, State of Digital
SEM / Paid Search:
- Using PPC Strategy Roadmaps, PPC Hero
Search Marketing:
- Here’s Why Your Content Isn’t Getting Shared
- Stopwords in your focus keywords?, Yoast
