Below is a summary of recent developments in the world of search, as reported by Search Engine Land and other sources.
From Search Engine Land:
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Google AdWords doubles the number of Sitelinks on search ads
Aug 25, 2017 by Barry Schwartz
With the updated format for Google AdWords, ads can now feature up to 8 Sitelinks. -
Phrase match is dead. Long live phrase match!
Aug 25, 2017 by Steve Cameron
Contrary to reports, phrase match remains relevant and can be quite beneficial in certain scenarios. -
Augmented Reality: Where are we now, and what does it mean for marketers?
Aug 25, 2017 by Brian Smith
With key tech companies like Facebook and Apple investing in AR, it is evolving beyond a novelty into a viable tool for marketers. - Search in Pics: Android Oreo statue, Google Dance Tokyo & razor scooters
Aug 25, 2017 by Barry Schwartz
A collection of recent images from the web, showcasing activities at search engine companies, including the Google Dance Tokyo and the Android Oreo statue.
Recent Headlines From MarTech:
- No ranking boost for responsive sites exists in 2017.
- Five non-traditional skills to seek in a PPC account manager.
- The distinction between influencers and thought leaders, and the rise of image analytics.
- The importance of emotion in creating brand advocates.
- Spotify’s VP of Growth discusses the broader scope of CRM.
- Social ad tech tools are still considered ‘immature,’ according to Forrester Wave.
Search News From Around The Web:
Industry
- While Google might forget you, the British Library will not.
Local & Maps
- Updates on Google Advanced Verification & Home Services Ads.
- Google Local Insights is not tallying photo views correctly.
Link Building
- Achieving a 48% success rate with Twitter for link building.
SEO
- Three SEO experiments to try this year.
- Effective Google Analytics alerts for SEO monitoring.
- Google tends to crawl the home page first.
- Identifying "low quality" pages in Google’s perspective.
- Site navigation strategies and Google SEO.
SEM / Paid Search
- Common mistakes in E-commerce PPC campaigns and how to avoid them.
- Google Shopping is testing detailed store browsing.
Search Marketing
- Implementing AMP for E-Commerce.
- Establishing and maintaining healthy CRO client relationships.
- A video covering various topics like Google search updates and mobile-first indexing.
