Below is a summary of what happened in the search industry today, based on reports from various sources.
From Search Engine Land:
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Google is completely redesigning AdWords: Offers first peek
Date: Mar 28, 2016 by Ginny Marvin- Google is revamping its now-legacy platform to improve navigation and usability.
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6 simple steps to connect with mobile customers
Date: Mar 28, 2016 by Digital Marketing Depot- According to Google, the majority of consumers use search engines to locate local stores, with a significant percentage turning into offline purchases. It’s crucial to have a robust local strategy to be found by customers.
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Google Maps for iOS now integrates with Apple’s Spotlight Search
Date: Mar 28, 2016 by Greg Sterling- iPhone users can now access recent searches and saved places more quickly through Google Maps.
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10 tips for avoiding shady SEO providers
Date: Mar 28, 2016 by Greg Gifford- Wondering if your SEO company is legitimate? This article shares red flags to watch out for.
- “Search disruption is coming!” and 9 other expert insights from LSA16
Date: Mar 28, 2016 by Wesley Young- Insights from the Local Search Association’s 2016 Annual Conference, LSA16, which could impact your marketing strategy.
Recent Headlines From MarTech:
- Think cross-channel to build stronger marketing
- Periscope hits 200 million live video broadcasts on its 1-year anniversary
- [VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
- 3 practical local link building ideas that will cure your Penguinitis
- Leveraging social media for local SEO
- What marketers can learn from this year’s Presidential candidates
- The death of the home page has been greatly exaggerated
- What can predictive analytics really do? Three case studies in seeing the future
- London buses test out the first consumer experience of the Physical Web
- Why SXSWi is chicken soup for the marketer’s soul
- MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad bots are “advanced”
- Google kicks off a redesign of AdWords
Search News From Around The Web:
Industry:
- Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, Buzzfeed
- “Google tax” on snippets under serious consideration by European Commission, Ars Technica UK
- Coolest jobs at Google according to a former employee, BGR
- Google and Apple: the High-Tech Hippies of Silicon Valley, New York Times
- Google briefly worked out a way of bypassing China’s Great Firewall, thenextweb.com
- Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, buzzfeed.com
Local & Maps:
- The Batcave on Street View, Maps Mania
Searching:
- Google search returned to China this weekend – but not for long, Quartz
SEO:
- March 2016 Google Algorithm Updates – Was it Panda, More Quality Updates, or Something Else?, gsqi.com
- Bounce Rates On Web Sites Don’t Necessarily Impact Google Rankings, Search Engine Roundtable
- Getting Your Head Around Google’s RankBrain, thesempost.com
- Multiple Title Tags Doesn’t Cause Problems For Google, Search Engine Roundtable
- PDFs & Web Page Content Match A Duplicate Content Issue With Google?, Search Engine Roundtable
Search Marketing:
- Are Keywords Really Dead? An Experiment, Moz