Link building

SearchCap: Google AdWords Revamp, Google Maps iOS Spotlight & More

Below is a summary of what happened in the search industry today, based on reports from various sources.

From Search Engine Land:

  1. Google is completely redesigning AdWords: Offers first peek
    Date: Mar 28, 2016 by Ginny Marvin

    • Google is revamping its now-legacy platform to improve navigation and usability.
  2. 6 simple steps to connect with mobile customers
    Date: Mar 28, 2016 by Digital Marketing Depot

    • According to Google, the majority of consumers use search engines to locate local stores, with a significant percentage turning into offline purchases. It’s crucial to have a robust local strategy to be found by customers.
  3. Google Maps for iOS now integrates with Apple’s Spotlight Search
    Date: Mar 28, 2016 by Greg Sterling

    • iPhone users can now access recent searches and saved places more quickly through Google Maps.
  4. 10 tips for avoiding shady SEO providers
    Date: Mar 28, 2016 by Greg Gifford

    • Wondering if your SEO company is legitimate? This article shares red flags to watch out for.
  5. “Search disruption is coming!” and 9 other expert insights from LSA16
    Date: Mar 28, 2016 by Wesley Young

    • Insights from the Local Search Association’s 2016 Annual Conference, LSA16, which could impact your marketing strategy.

Recent Headlines From MarTech:

  1. Think cross-channel to build stronger marketing
  2. Periscope hits 200 million live video broadcasts on its 1-year anniversary
  3. [VIDEO] Marketing Land Live #6: Twitter’s 10th anniversary, #MarTech conference recap & more
  4. 3 practical local link building ideas that will cure your Penguinitis
  5. Leveraging social media for local SEO
  6. What marketers can learn from this year’s Presidential candidates
  7. The death of the home page has been greatly exaggerated
  8. What can predictive analytics really do? Three case studies in seeing the future
  9. London buses test out the first consumer experience of the Physical Web
  10. Why SXSWi is chicken soup for the marketer’s soul
  11. MarTech Today: Olapic boosts visual marketing platform, Glispa launches ad mediation & most bad bots are “advanced”
  12. Google kicks off a redesign of AdWords

Search News From Around The Web:

Industry:

  1. Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, Buzzfeed
  2. “Google tax” on snippets under serious consideration by European Commission, Ars Technica UK
  3. Coolest jobs at Google according to a former employee, BGR
  4. Google and Apple: the High-Tech Hippies of Silicon Valley, New York Times
  5. Google briefly worked out a way of bypassing China’s Great Firewall, thenextweb.com
  6. Searching For Google CEO Sundar Pichai, The Most Powerful Tech Giant You’ve Never Heard Of, buzzfeed.com

Local & Maps:

  1. The Batcave on Street View, Maps Mania

Searching:

  1. Google search returned to China this weekend – but not for long, Quartz

SEO:

  1. March 2016 Google Algorithm Updates – Was it Panda, More Quality Updates, or Something Else?, gsqi.com
  2. Bounce Rates On Web Sites Don’t Necessarily Impact Google Rankings, Search Engine Roundtable
  3. Getting Your Head Around Google’s RankBrain, thesempost.com
  4. Multiple Title Tags Doesn’t Cause Problems For Google, Search Engine Roundtable
  5. PDFs & Web Page Content Match A Duplicate Content Issue With Google?, Search Engine Roundtable

Search Marketing:

  1. Are Keywords Really Dead? An Experiment, Moz

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