Below is a summary of the search events that occurred today, as reported by Search Engine Land and other sources on the web.
From Search Engine Land:
-
1,000 ways to redirect
April 13, 2017 by Patrick Stox
A primer on redirects, explaining why this essential technical SEO task can sometimes challenge even the most seasoned SEO professionals. -
Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
April 13, 2017 by Ginny Marvin
An ephemeral blog post indicates promising changes are underway that could assist advertisers in analyzing Quality Scores in their accounts. - Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
April 13, 2017 by Janet Driscoll Miller
Discusses some key challenges SEOs are facing today and highlights the necessity of having an adaptable SEO strategy that evolves with search trends and algorithm adjustments.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The complete guide to optimizing content for SEO (with checklist)
- How to implement an optimization framework for long-term attribution success
- What the GDPR means for your business
- 4 mistakes to avoid during a website audit
- NinthDecimal adds native ads to its location-based repertoire
- Instagram Stories tops 200M daily users, now bigger than Snapchat
- Email shines even brighter with Gmail and Google Wallet
- Shrewd Burger King ad tries to hijack Google Home, delivers earned media home run
Search News From Around The Web:
Local & Maps
- ‘New’ Google Earth might bring a 64-bit iPhone & iPad app, Apple Insider
- Google launches Areo, a food delivery & home services app for India, ETtech
- Google My Business adds URL attributes for other business information, Search Engine Roundtable
Link Building
- Google states that internal nofollow links do not devalue the page they are on, Search Engine Roundtable
Searching
- Answer: You mean.. they explode?, SearchReSearch
- Bing Search App for Android updated with new features, Windows Latest
SEO
- Advanced SEO reporting tactics from an SEO agency, SEM Rush
- Google featured snippets sourcing different images from content sources, Search Engine Roundtable
- Google claims domain age doesn’t affect search rankings, Search Engine Roundtable
- Google advises using as many H1 tags as desired, Search Engine Roundtable
- Is Google AMP worth it? Three real-world case studies, State of Digital
- The wonderful world of SEO meta tags [Updated for 2017], Moz
SEM / Paid Search
- 4 tools and tactics to generate more leads with Baidu PPC, KoMarketing
- Close more deals from PPC & paid social with an account-based marketing strategy, Metric Theory
