SearchCap: Google AdWords Offline, Google Assistant for Families, and Long-Tail Keywords
Below is a summary of what happened in search today, as reported on Search Engine Land and other sources across the web.
From Search Engine Land:
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Google announces new online-to-offline features on the cusp of the holiday shopping season
Oct 24, 2017 by Ginny Marvin
These updates aim to provide brick-and-mortar retailers with greater visibility on Google search platforms. -
Google Assistant now offering a wide range of games for kids and families
Oct 24, 2017 by Greg Sterling
Entertainment remains a competitive aspect in the smart speaker market. -
How to use long-tail keywords to build your short-tail rankings
Oct 24, 2017 by Stoney deGeyter
While some SEO professionals suggest avoiding competitive keyword terms, Stoney deGeyter believes that focusing on the long tail can help build authority over time. -
How to increase B2B traffic by 192% in five months
Oct 24, 2017 by Andrew Dennis
Aiming to increase traffic and links? Andrew Dennis shares a strategy used to significantly enhance search engine visibility for a B2B client. - A bigger Bing for your buck
Oct 24, 2017 by Sponsored Content: CallTrackingMetrics
Bing Ads has been gaining traction despite being later to the paid ad market than Google and Yahoo, boasting impressive statistics.
Recent Headlines From MarTech:
- 19 technical SEO facts for beginners
- The nitty-gritty paid search account health check: Part 2
- Is your martech stack keeping pace with changing customer behavior?
- Skimping on deliverability spend? You’re hurting your email program
- PayPal’s new Marketing Solutions tool sheds light on shopper habits
- The disruption of attribution is coming
- RCS messaging advances in mobile communication
- Enhance customer experience with social media in 4 steps
- In digital, lack of oversight is a major blunder
- Facebook, Google, and Apple are leading mobile app installs
- A bigger Bing for your buck
Search News From Around The Web:
- Active Link Building Works: Here’s Why It Doesn’t For You, Search Engine People
- How Google Handles Ranking Pages of Identical Products on a Site, The SEM Post
- How To Build Custom Affinity Audiences In Old & New AdWords, PPC Hero
- How to create SEO-friendly copy in a foreign language, Yoast
- Competitive Research: How to Battle Your SEO Enemies – And Win, Search Engine Journal
- Google Says Stick With ISO 3166-1 For Hreflang, Search Engine Roundtable
- How to Set Up and Use Google’s New Customer Reviews, ignitevisibility.com
- Nightmare on SEO Street, SEM Rush
- WordPress SEO Problems You Wish Were Solved, Part 3 — And Their Solution, Bruce Clay
- Yandex Announces Third Quarter 2017 Financial Results, Yandex
