Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
-
New: Access up to 5 AdWords accounts with one login
Sep 13, 2016 by Ginny MarvinAlso, no need to confirm user access invitations anymore.
-
Seeing Google Keyword Planner down? You’re not alone
Sep 13, 2016 by Ginny MarvinMany users with active campaigns are unable to access Keyword Planner.
-
Bing Ads apps keep getting more useful, now with bulk editing
Sep 13, 2016 by Ginny MarvinHints of more improvements to come.
-
Two weeks to SMX East – Register now!
Sep 13, 2016 by Search Engine LandIn two weeks, SEOs and SEMs will gather at the largest search marketing conference on the East Coast: SMX East. Don’t miss your chance to get the latest SEO and SEM tactics and connect with other search marketers. Here’s what you’ll get: Tactics you can use immediately: SMX East offers 50+ sessions covering proven tactics in search.
-
E-commerce trends: the difference between winning and almost winning
Sep 13, 2016 by Sponsored Content: Pi DatametricsNo marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in particular, can seem overwhelming, especially if content and SEO departments aren’t always joined up or organized efficiently enough to build a solid strategy from a large scope of data.
-
When to end your client/link provider relationship
Sep 13, 2016 by Julie JoyceColumnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it’s time to say goodbye.
-
Sustainable competitive advantages in digital marketing
Sep 13, 2016 by Eric EngeColumnist Eric Enge explains how investing in long-term marketing initiatives can give you a huge advantage over your competition.
-
Yma Sumac Google doodle celebrates the “Peruvian Songbird” soprano
Sep 13, 2016 by Amy GesenhuesBorn in the mountains of Peru, Sumac won worldwide recognition for her five-octave vocal range.
-
Drive PLA profits with keyword segmentation
Sep 13, 2016 by Digital Marketing DepotOver the past few years, retailers have seen steady growth in product listing ad (PLA) channels due to their capacity to qualify traffic. As a result, retailer investment in PLAs has grown, and PLA channels have become increasingly crowded. Due to growing competition and rising CPCs, retailers who rely on PLAs as a key traffic source must continuously optimize their performance.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- YouTube launches YouTube Community beta for select group of video creators
- Turn your online searches into in-store sales
- BlueJeans Network offers first many-to-many video conferencing at scale for Facebook Live
- Snapchat adopts Facebook-style ad targeting like email, mobile device matching
- Vimeo launches Vimeo Business — a video hosting & marketing plan aimed at SMBs
- Optimizing your blog for the social and mobile reader
- 7 advanced tips for Google Shopping ads
- The genius of easy-click emails
- MarTech Today: Unruly’s new biometrics, Twitter’s app for Alexa & more
Search News From Around The Web:
Local & Maps
- Google Is Testing a New Bottom Menu Bar In Maps
- Google Maps will finally show how much you’re speeding
- Land lost vs land gained
Link Building
- 6 Content Hacks to Earn More Links
- New Feature: Do you want to manage your analysis with different backlink campaigns?
Searching
- Philae’s landing spot revealed / Getting ready for a short break
SEO
- Continued Google Algorithm & Ranking Update Chatter
- How to Create a Persona for SEO
- Local SEO for State-Level Search Terms
SEM / Paid Search
- How Should You Formulate Your PPC Strategy?
Search Marketing
- 7 keyword research mistakes you should avoid
- How I Use SEMrush & Discount Marketing To Get Massive Sales
- How to Generate Content Ideas Using Screaming Frog in 20(ish) Minutes
- SEO & PPC: Why you need both from the same agency
