Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
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AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments
Sep 12, 2016 by Ginny MarvinRetirement of the legacy testing tool will begin the week of October 17.
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8 tips to make sure your Google profile images boost your local search results
Sep 12, 2016 by Wesley YoungYour local business profile image has a significant impact on the impression prospective customers have of your business. Columnist Wesley Young of the Local Search Association covers ways to make sure that impression is a positive one.
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Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales
Sep 12, 2016 by Digital Marketing DepotHow are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma. Attend this webcast and learn: the unexpected impact call conversions have on your […]
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Digital transformation is like changing a tire while driving. Challenging… but possible.
Sep 12, 2016 by Search Engine LandBack in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were trying to change a tire on a car while […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Top 10 YouTube ads in August: Clash Royale breaks record with 5 ads in top 10
- Facebook Messenger adds buy button, native payments and links bots to Facebook ads
- Instagram adds the ability to hide offensive & inappropriate comments
- Unruly now offers biometric measurement of video ads
- New MarTech Intelligence Report: Digital Analytics Platforms
- [PODCAST] Marketing Land Live #27: Rants about Apple, when it’s illegal to link & more
- Forget who’s leaving. How about who’s staying? How to evolve your agency creative department
- Why sales chat needs to be part of your multi-channel strategy
- MarTech Today: Facebook’s news AI, Google’s AMP viewer & Feed Rules for Google Merchant Center
- Twitter rolls out an app for Amazon’s Alexa voice assistant
Search News From Around The Web:
Local & Maps
- Thoughts on the Recent Rollout of Aggregate Reviews, Snippets & Critic Reviews in Google SERPS, Mike Blumenthal
- Google Maps Dropping Addresses From Listings, Search Engine Roundtable
- Is Google Doubling Down on Local? Yes. Now What?, Mike Blumenthal
Link Building
- How to Build Relevant Links That Boost SERPs and Explode Traffic, Search Engine Journal
Searching
- Google Review Snippets Showing The Reviewers Name, Search Engine Roundtable
- I ditched Google, used Bing for a month and here’s what happened, TalkAndroid
SEO
- Ask Yoast: 301 or 302 redirect?, Yoast
- Google Search Console Property Sets via API, Analytics Edge
- HREFbuilder: Making HREFlang sitemaps a little bit easier, State of Digital
- SEO Ranking Factors: Why You Only Need Two (Video), Stone Temple
SEM / Paid Search
- Google AdWords Keyword Planner Now Modifying Keywords, Search Engine Roundtable
- How AdWords’ Policies Are Shaping Corporate Responsibility, PPC Hero
- Sign in: Simplified, Bing Ads Blog
Search Marketing
- 5 Reasons Why Marketers Should Pay Attention to Bing, SEMrush
- A Dozen Digestible Takeaways from 2016’s E-Commerce Benchmarks Study, Moz
- What is AMP?, Official Google Webmaster Central Blog
