Below is a summary of key events in the search industry as reported by Search Engine Land and other sources.
Highlights from Search Engine Land:
-
Google AdWords’ Automated Ad Suggestions Test Revamped
September 5, 2017 by Ginny Marvin
Google is reintroducing their ads beta, incorporating feedback from the initial Ads Added by AdWords test. -
Deeper Insight into AdWords Search Queries
September 5, 2017 by Daniel Gilbert
Daniel Gilbert offers an AdWords script to analyze how different adjectives affect ad performance. -
Enhancing GDN Accounts with Subtle Optimizations
September 5, 2017 by Pauline Jakober
Pauline Jakober suggests often-overlooked strategies to improve Google Display Network campaigns. -
Celebrating Eduard Khil with a Google Doodle
September 5, 2017 by Amy Gesenhues
A Doodle celebrates what would have been Eduard Khil’s 83rd birthday, known for his iconic vocal style. -
Expand Your Knowledge with an SMX Workshop
September 5, 2017 by Search Engine Land
SMX workshops offer in-depth instruction by top experts in SEO, SEM, and social/digital marketing at the Westin Times Square, NYC, on October 23. -
Early Detection of AdWords Account Issues
September 5, 2017 by Optmyzr
Tips for identifying potential AdWords issues amidst a myriad of new updates and settings. -
Efficient Link-Building in 5 Steps
September 4, 2017 by Jeremy Knauff
Jeremy Knauff outlines his agency’s process and tools for effective link-building campaigns. -
Google’s Labor Day Doodle and Historical Art
September 4, 2017 by Amy Gesenhues
The Doodle reflects murals from the Federal Art Project, part of the 1935 Works Progress Administration. - Exploring the Impact of Accelerated Mobile Pages (AMP)
September 5, 2017 by Digital Marketing Depot
Google’s AMP initiative aims to boost page speed and performance for mobile users, boasting over 2 billion AMP pages in use.
Recent News from MarTech:
- Expand your search marketing with an SMX Workshop
- Analyst David Raab comments on self-driving marketing platforms
- Implementing chatbots for better customer engagement during the holidays
- Insights from Applause CMO on evolving digital customer acquisition
- Concerns from CabinetM CEO on companies’ control over marketing tech stacks
- Early detection of AdWords issues
- Boosting content marketing with Facebook algorithm tips
Additional Search Industry Updates:
Industry
- Google’s hiring activity continues in China despite search platform restrictions.
Local & Maps
- Foursquare data is more widespread than anticipated.
- Google introduces a select room carousel feature for hotel results.
- New Street View cameras help Google index the real world.
Link Building
- Difficulty in determining which links Google ignores.
- Inspiration from a NYC cookie dough store for link building.
SEO
- Google’s advice on building a Desktop-to-Mobile tool.
- Basics and signals in SEO ranking.
- Essential SEO practices for small businesses and events.
SEM / Paid Search
- Guide to choosing effective e-commerce PPC landing pages.
- Competing with large AdWords spenders.
- The potential drawbacks of PPC landing pages.
- The reasoning for maintaining “bad” PPC Ad Groups.
Search Marketing
- Introducing Google’s Mobile Web Specialist Certification.
- September 2017 Google Webmaster Report insights on algorithms and SEO.
