Below is a summary of what happened in search today, as reported on various platforms.
From Search Engine Land:
-
Privacy Group Files Flawed Complaint Against Google Store Sales Measurement
Date: July 31, 2017, Author: Greg Sterling
EPIC has misunderstood the data utilization in Google’s program. -
Locadium: A New Point Solution to Monitor GMB Listing Changes
Date: July 31, 2017, Author: Greg Sterling
LocalSEOGuide introduces a tool to track changes in Google’s local listings. -
Deadline Extended for Entries in the 2017 Search Engine Land Awards
Date: July 31, 2017, Author: Search Engine Land
The deadline for the Search Engine Land Awards competition has been extended to Friday, August 4th, 11:59 PM PT. No further extensions will be provided. -
Organizing for Martech: Re-examining Modern Marketing
Date: July 31, 2017, Author: Digital Marketing Depot
Companies struggle to optimize staffing as marketing and technology evolve rapidly. -
5 Tools, Tips, and Hacks to Maximize Your SEO Output
Date: July 31, 2017, Author: Brian Patterson
SEO success depends on knowledge, skills, and efficiency. Check out these five tips to boost SEO productivity. -
If Your GMB Page Updates & No One Knows, Does It Make a Sound?
Date: July 31, 2017, Author: Andrew Shotland
Google sometimes makes unsolicited updates to Google My Business listings in the local SEO space. - Latest Gboard iPhone Updates Include Access to Maps, YouTube & A New Drawing Feature
Date: July 31, 2017, Author: Amy Gesenhues
Gboard now supports Arabic, Hebrew, and Farsi languages.
Recent Headlines From MarTech:
- Featured snippets: [QUIZ] How much do you really know about them?
- How local businesses can leverage on-demand deliveries.
- Best practices for building an on-demand content strategy.
- Using social media for online store marketing.
- Exploring neural networks in marketing creativity.
- Report: Customer satisfaction with search results drops, Google+ outperforms Facebook.
Search News From Around The Web:
Local & Maps
- Cool Google SMB Review Marketing Tool, GetFiveStars
- Google Maps Local Ranking Update A Month Ago?
Link Building
- How to execute internal linking strategy for SEO.
- Unwrapping YouTube SEO with Brian Dean.
Searching
- Bing tests a new search bar and logo.
- More queries now possible with Bing Custom Search.
SEO
- Google’s view on mass footer content.
- Google handles HTML5 tag "Details" like a toggleable display.
- Google is okay with commas in title tags.
- Local SEO Guide’s tool for tracking GMB updates.
- Speculation on Pinterest spamming Google’s results.
- Importance of exact match domains in SEO.
SEM / Paid Search
- Upcoming changes to standard placement tags in DCM.
Search Marketing
- Identifying striking distance keywords.
