Below is a summary of recent search-related developments reported from various sources.
Updates from Search Engine Land:
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Google app now delivering restaurant reviews & best-of-lists for local searches
- Date: Aug 4, 2016 by Amy Gesenhues
- Description: Google has added features in the U.S. where food and drink searches will now include reviews from top critics and curated best-of lists.
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How to get the old Google Keyword Planner volume data
- Date: Aug 4, 2016 by Patrick Stox
- Description: Search volume estimates from Google Keyword Planner have been inconsistent. Patrick Stox explains how to retrieve the original data.
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Gboard gets first major update with internationalization, smart GIF suggestions & custom keyboards
- Date: Aug 4, 2016 by Barry Schwartz
- Description: Google’s iOS keyboard, Gboard, now supports five new languages and enhanced GIF suggestions.
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Google My Business drops ability to edit business description field
- Date: Aug 3, 2016 by Barry Schwartz
- Description: The Google My Business description field is now only editable through Google+.
- 6 top content management systems compared
- Date: Aug 3, 2016 by Digital Marketing Depot
- Description: A white paper from ARKE discusses the importance of content management systems (CMS), comparing the top six platforms and their benefits.
Highlights from MarTech:
- Two announcements indicate that location intelligence and proximity are becoming mainstream in marketing.
- An analysis on the performance metrics of webinars.
- Facebook’s ongoing efforts to combat clickbait.
- Insights on rich snippets and their benefits.
- Management tips for ad partners in regulated industries.
- The significance of data and tag management in marketing personalization.
- Google Analytics’ new Demo Account for training purposes.
- The next frontier in digital marketing: contextual relevance.
- Twitter’s new conversational ads aimed at pricing issues.
- Facebook’s rollout of a new layout for Pages.
- MarTech Today discusses viewability, rich snippets, and AMP pages without structured data.
Industry News:
- Competitive Keyword Advertising: A lawsuit involving Edible Arrangements and Provide Commerce will proceed to a jury trial.
Local & Maps:
- Google Earth: The possibility of viewing Antarctic seals.
- Google Maps: New parking information feature in the latest Android update.
Link Building:
- Google Penguin: Discussion on why it’s challenging to fix websites affected by Google Penguin.
Searching:
- SearchResearch Challenge: A task to count center-pivot irrigation systems.
SEO:
- Dispelling common SEO myths.
- Challenges faced by niche markets in Google.
- Google’s treatment of subdomains vs. subdirectories.
SEM / Paid Search:
- Maximizing returns from brand campaigns.
- Enhanced support for device bid modifiers in AdWords Scripts.
- Using PPC strategies to boost content visibility.
- Strategies for improving ROI through Google Shopping.
Search Marketing:
- August 2016 Google Webmaster Report: Covers updates, AMP, Penguin, and more relevant changes.
This summary provides a comprehensive look at the latest developments and insights within the search marketing industry.
