Below is what happened in search today, as reported on Search Engine Land and other places across the web.
From Search Engine Land:
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Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Dec 15, 2015 by Stoney deGeyter
Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now focus more on building topical authority. But just how do we do that? -
10 Reasons Why You, The Search Marketer, Can Call Yourself A Data Scientist
Dec 15, 2015 by Josh Dreller
You may consider yourself a paid search marketer, but columnist Josh Dreller explains why “data scientist” may well be a fitting label. -
Data-Led Link Building: Audience Segmentation & Analysis
Dec 15, 2015 by Chris Liversidge
Columnist Chris Liversidge explains how to use data to determine where and how to focus link-building efforts. -
Wanted: Session Ideas For SMX London 2016
Dec 15, 2015 by Chris Sherman
We want your input to help us plan our upcoming SMX London 2016 conference, which will be taking place May 18–19, 2016. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, […] -
Is “Facebook Professional Services” Facebook’s Stealth Project To Beat Yelp?
Dec 14, 2015 by Martin Beck
Unannounced desktop-only feature gives people the ability to find the highest-rated businesses in a given area. -
Google Maps Rolls Out Upgrades For iOS: Gas Prices, Busy Times, Offline Navigation
Dec 14, 2015 by Greg Sterling
Google has updated Maps on iOS so that its features are more in line with its Android sibling. The updated features, some of which have already been announced and rolled out, include offline maps and navigation, busiest venue/store hours and gas prices. While other mobile apps have offered gas prices in the past, this small […] -
State Of E-Commerce Benchmark Report
Dec 15, 2015 by Digital Marketing Depot
Yotpo’s e-commerce benchmark report features the most recent and relevant data from over 65 million orders across over 120,000 e-commerce stores. Use this benchmark to answer the following questions about your business: How do my marketing and sales results stack up? How can I improve my marketing across channels and devices? Am I getting the […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
- The 7 Characteristics That Can Make A Link “Bad” For SEO
- Why We Don’t Buy: Consumer Attitudes On Shopping Cart Abandonment
- Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android To No. 1
- The Never-Before-Seen AdWords Data Points That Have Been Quietly Rolled Out To Your Account
- The Only Way To Be Successful At SEO: Take A Holistic Approach
- Endurance International, New Owner of Constant Contact, Launches Automated Site- And App-Building Tool
- The Intersection Of Search, Social & Content Marketing In 2016
- AOL And Dailymotion Extend Programmatic Partnership
- How The Cookies Crumble In A Mobile-First World
- Pinterest Narrows Ad Focus & Support To Its Two Core Categories
- When Tragic News Strikes, Should Brands Adjust Their Social Media?
- Help Wanted: We’re Hiring A Social Media Reporter
- MarTech Today: WordPress 4.4, ABCs Of Programmatic & Offline CPG Sales Data
- Marketing Platform Connexity (Formerly Shopzilla) Adds Data Services Simmons Research & Hitwise To Its Platform
Search News From Around The Web:
Industry
- SEO, PPC & Content Virtual Conference: 2015’s Live Lessons, BruceClay.com
- The product that made Google has peaked for good, Quartz
Local & Maps
- Maps Minutes Hack #4: Get a Street View snapshot of your holiday travel and shopping destinations, Google LatLong
- New Google Earth Flight Simulator Tips and Video 2015, Google Earth Blog
Link Building
- Link prospects: The Good, The Bad and The Very Ugly, Majestic Blog
Searching
- Answer: How often do we write… this?, SearchReSearch
- Bing Predicts goes 9-7 in Week 14, now 131-77 for the year, Bing Search Blog
- Siri Vs. Cortana Vs. ‘OK Google’: Who’s Better, Who’s Best, ABC News
SEO
- Google Has No Plans For VoiceXML VXML Markup, Search Engine Roundtable
- Google Rich Snippets For Articles Now Requires Author Name?, Search Engine Roundtable
- Google Search Ranking Fluctuations On December 10th, Search Engine Roundtable
- SEO For Franchises: Where Should You Focus?, semrush.com
- Using Reactive Marketing for SEO, State of Digital
SEM / Paid Search
- Increase Sales for Premium Products with AdWords Household Income Targeting, Metric Theory
- The Ultimate Campaign QA Checklist, PPC Hero
Search Marketing
- Why Content Strategy Isn’t Enough, Moz
