Overview of Recent Search News
Here’s a summary of today’s developments in the search industry from various sources.
Insights from Search Engine Land:
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Commercial Success: Last-Minute PPC Tips for Super Bowl LI TV Ad Buys
- Date: Jan 27, 2017
- Author: Purna Virji
- Summary: Purna Virji shares strategies for advertisers to maximize search traffic on game day.
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Checking Indexed URLs Without Violating Google’s Guidelines
- Date: Jan 27, 2017
- Author: Paul Shapiro
- Summary: Paul Shapiro discusses techniques to identify which site pages are indexed without breaching Google’s rules.
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Expanded Text Ads: Expert Tips for Success After Large-Scale Changes
- Date: Jan 27, 2017
- Author: Ginny Marvin
- Summary: Ginny Marvin provides insights and suggestions for leveraging Expanded Text Ads, addressing common user challenges.
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Search in Pictures: Highlights from Online Communities
- Date: Jan 27, 2017
- Author: Barry Schwartz
- Summary: A visual roundup of activities from search engine companies showcasing their work environments and culture.
- Reminder: Live Webcast on Creating Unified Marketing Data Sources
- Date: Jan 27, 2017
- Provider: Digital Marketing Depot
- Summary: Discusses the benefits of integrating marketing analytics for improved efficiency and higher campaign conversions.
Recent Topics from Our Sister Site MarTech:
- Implementing marketing automation for effective email programs in 2017
- The relevance of organic keyword rankings today
- Marketing strategies related to Valentine’s Day
- Essential guide for pharmaceutical SEM
- Reminder: Webcast on unified data truths for marketing
- Inmoji’s new platform for interactive icons and stickers
- MailChimp’s move towards a broader marketing platform through Facebook ads
- Podcast: The role of marketing with Amazon Echo & Google Home
- Future directions for live video after a transformative year
- Viewership statistics for NFL streams on Twitter
- Recommendations for B2B investment in digital marketing
- Analysis: Mr. Clean’s Super Bowl ad and its potential impact
- Microsoft’s financial performance driven by cloud services
- Google’s quarterly financial results, surpassing revenue expectations
Search News from Other Web Sources:
Local & Maps
- Discussions about Google My Business reducing live support
- The inclusion of "The Floating Piers" in Google Earth
- A Google Maps error reshaping perceptions of Bangkok
Link Building
- Recent PR campaigns that have achieved notable link coverage
Searching
- Techniques for effective search practices without overcomplication
SEO
- Google’s global launch strategies for algorithms
- Selecting a reliable SEO firm for business
- Preparing for the rise of voice search
- The transformative impact of voice search on SEO strategies
- Protecting websites from user-generated spam
- Comprehensive guide to e-commerce SEO in 2017
SEM / Paid Search
- Importance of integrating Bing Ads into PPC strategies
- Winning strategies for optimal Super Bowl ad campaigns
- Notice about an AdWords bug affecting ad disapproval
- Testing updates to Google AdWords ad labeling and formats
- Reports on new trends and testing in Google AdWords and local pack ads
These highlights encapsulate current trends and expert advice in the field of search marketing.
