Highlights from Today’s Search Updates
Below is an overview of notable events in the world of search, as reported across various platforms.
Key Updates:
-
EU Antitrust Penalty Against Google
Date: June 16, 2017 | Author: Greg Sterling
A $1.17 billion fine related to antitrust issues is anticipated to be imposed on Google in the coming weeks. This stems from a penalty concerning shopping search services and is the first of potentially three fines against the company. -
SEO: Essential for Brand Protection
Date: June 16, 2017 | Author: Bobby Lyons
SEO plays a vital role in building and safeguarding a brand’s online reputation. Bobby Lyons discusses the importance of search engine optimization in protecting your brand. -
Optimizing Beyond Clicks in PPC Strategy
Date: June 16, 2017 | Author: Amanda Evans
Simply gathering clicks is not enough. Amanda Evans shares insights on enhancing the effectiveness of paid search campaigns by concentrating on user experience post-click. -
Search in Images: Google, Bing, and More
Date: June 16, 2017 | Author: Barry Schwartz
A curated set of images from search engine companies, showcasing their environments, events, and unique items like Google’s scary room and Bing’s hot air balloon. - Marketing Automation Vendors: 2017 Insights
Date: June 16, 2017 | Author: Digital Marketing Depot
A comprehensive guide profiling 14 marketing automation vendors, presenting current trends, challenges, and evaluation strategies for marketers exploring automation tools.
Recent Developments from MarTech:
- A concise 7-step guide on setting up and testing AMP for WordPress.
- Strategies to foster individual customer relationships using email.
- Suggestions to tackle Google’s issues with fake reviews.
- The implications of Amazon’s acquisition of Whole Foods for nearly $14 billion.
- Analysis of long-form video content’s growing dominance in viewership across devices.
- Integration of survey data with data management platforms by Lotame and Cint.
- Introduction of cognitive technology in advertising by Watson.
Additional Search News:
-
Industry Contributions:
- Bing Ads donates significantly to educational initiatives involving college students and Stukent.
-
Local & Maps Updates:
- Enhancement in Street View coverage in Malta and South Korea.
-
Link Building Advice:
- Insights on utilizing domain authority and related metrics for effective link building.
-
SEO Trends:
- Various updates from industry leaders discuss current and emerging SEO strategies, including considerations for URL structures, content production in multiple languages, and avoiding common web design pitfalls.
-
SEM/Paid Search Insights:
- Notable growth in advertising spend on DNA testing and genealogy, with Ancestry.com leading in clicks.
- Search Marketing Conversations:
- Discussions on recent Google algorithm updates and their impact on search analytics and mobile changes.
