Link building

SearchCap: Enhanced Google Search, Facebook Google App Indexing & Foursquare on Apple Maps

SEO September 30, 2024

0 3 2 minutes read

Below is a summary of today’s key events in the world of search, as reported by various sources.

From Search Engine Land:

Foursquare Joins Apple Maps Data Sources As Company Builds Out Ecosystem (Nov 16, 2015 by Greg Sterling)
- Apple enhances its mapping product with new features and content. Recently, Foursquare is added for reviews and content, along with Booking.com and TripAdvisor, especially for locations outside the US. Public transit routing was introduced earlier this year as part of iOS 9.
Facebook Now Using Google App Indexing To Drive Visitors From Search Into Its App (Nov 16, 2015 by Danny Sullivan)
- App indexing now guides searchers from Google to the Facebook app, but this feature is currently limited to Android devices and not available for all Facebook content.
Google Search Quality Raters Handbook Updated With Mobile Guidelines, Local Queries & Know Queries (Nov 16, 2015 by Barry Schwartz)
- A new update to the Google Search Quality Rater’s Guide includes additions such as mobile guidelines and handling local and know queries.
Google’s Natural Language Search Gets Smarter (Nov 16, 2015 by Barry Schwartz)
- Google has improved its understanding of queries containing superlatives, time-based questions, and more complex queries.
Image Extensions Get Another Go In Bing Ads, Now Out Of Beta (Nov 16, 2015 by Ginny Marvin)
- Bing Ads have now made image extensions available across all markets, marking the end of their beta testing phase.
[Reminder] Live Webcast: Why Agencies Need Marketing Automation (Nov 16, 2015 by Digital Marketing Depot)
- As traditional media evolves into the digital era, agencies need effective strategies to identify and convert clients to digital marketing through marketing automation.
Android 6 “Marshmallow” & SEO Series: Click To Search With Google Mobile (Nov 16, 2015 by Cindy Krum)
- In a series evaluating the mobile search impact of Android Marshmallow’s features, this final part discusses the “Click to Search” feature.
Writing Ad Copy That Converts (Nov 13, 2015 by Digital Marketing Depot)
- In today’s crowded digital marketing space, effective ad copy is crucial. Various optimization tactics such as bids, budgets, targeting, and keywords play roles, but engaging ad copy is what captures the customer’s attention.

Recent Headlines From MarTech, Focused On Internet Marketing:

Issues like fraud, waste, and ad blocking are expected to push more towards outcomes-based ad models.
YouTube Shopping ad formats are now accessible to all AdWords advertisers.
Paid search is becoming a tactic to draw customers in-store.
Trust in Google to crawl Ajax sites is being assessed.
Digital attribution remains a complex challenge.
Internal culture of content marketing can be boosted through several methods.
Bombora introduces a massive B2B intent data store to Adobe.
New features in MarTech include Active View for apps, fantasy football-like setups for MarTech, and anti-bot video ads.
Notablist debuts a Pro edition with real-time alerts and a dashboard for email marketing search.
Facebook tests a new profile search feature.
An essential guide to social marketing in modern marketing.
Snapchat introduces “Official Stories” verification for public figures.
Machine learning-based fraud detection is advocated for marketers.

Other Search News:

Industry:

Google faces criticism for disseminating bizarre piracy news.

Local & Maps:

Google Maps reviewers can earn 1 TB of free Drive storage.
Street View now includes Ecuador and Bolivia.

Link Building:

Discussions on backlink immunity, disavowal link disasters, and Penguin updates.
Some SEO experts disavow links constantly, while others never do.
New features in link disavowal file creation.