Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
13 link opportunities to pursue now
Jul 5, 2016 by Andrew Dennis
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
Do keyword rankings even matter anymore?
Jul 5, 2016 by Winston Burton
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
Angie’s List is now free: What this change means for your business
Jul 5, 2016 by Brian Patterson
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
Juno probe reaches Jupiter today, Google posts animated Doodle
Jul 5, 2016 by Barry Schwartz
Almost five years since taking off from Florida, the NASA probe named Juno has reached Jupiter, and to celebrate, Google has a geeked-out Doodle.
The 10+ biggest things to happen in PPC so far in 2016
Jul 5, 2016 by Ginny Marvin
Big text ad changes, a revival of device bidding, and LinkedIn possibilities are among the announcements that hold significant implications for search marketers.
Create exceptional experiences and connect with other MarTech executives this November in London
Jul 5, 2016 by Search Engine Land
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are at the forefront of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, and more, are leading the charge.
eBay goes AMP, sign it might break out past news?
Jul 4, 2016 by Barry Schwartz
eBay adopting AMP for their transaction-based site might indicate that Google will push AMP beyond article and news-oriented content.
Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday
Jul 4, 2016 by Amy Gesenhues
Google has replaced its usual logo with an illustration of the American flag stars making a day of it — grilling, flying kites, and eating ice cream.
Bing’s home page gets smart with trivia, quizzes & polls
Jul 1, 2016 by Amy Gesenhues
Replacing the “hotspots” previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Amazon finally enables product orders through Echo
- Machine learning for large-scale SEM accounts
- [WATCH] Marketing Land Live #19: Facebook News Feed changes, Amazon sets Prime Day & more
- How to maintain content marketing focus in long-running SEO programs
- Google AdSense has closed many inactive accounts on July 4th
- Royals, relevance and reach: Why both TV and the British monarchy will not only continue to survive, but thrive
- Brands, creators wrestle with sound’s role in social videos
- The path to programmatic peace
- Scaling content marketing to a global level
- Nextiva CMO says passion, creativity & desire to learn are essential for success
- MarTech Today: Updated Facebook Messenger, AMP recap & machine learning for SEM
- Snapchat usage soars, attracting parents and weirding out teens
- Help! I just launched a new website and my search rankings tanked!
- How Twitter bios can help you find your audience
Industry
- Meet the product chief Google picked to fight Apple and Amazon for control of your home, Recode
- Google twists the knife, asks for sanctions against Oracle attorney, Ars Technica
- Man Arrested for Attacks on Google Headquarters, time.com
Local & Maps
- Baidu Map search results under fire: report, ecns.cn
- Is Google Shrinking the Local Pack?, Street Fight
- Making use of the Google Earth API, Google Earth Blog
Link Building
- Link Building: 3 strong pillars of value, Majestic Blog
Searching
- HTTPS Tops 30%: How Google Is Winning the Long War, Moz
SEO
- Examining the Evidence: Is Mobile Search Changing the Landscape of SEO?, semrush.com
- Google Search Console App Crawl Report May Show Drop In Data, Search Engine Roundtable
- How Google May Respond to Reverse Engineering of Spam Detection, SEO by the Sea
- 10 Reasons Pay-for-Performance SEO Can’t Satisfy, semrush.com
- 5 SEO myths that can seriously hurt your search rankings, vertical-leap.uk
- Crawl budget optimization, Yoast
- Google Says Changing Sitemap URL Location Has No Impact On Ranking Or Crawling, Search Engine Roundtable
SEM / Paid Search
- An in-depth guide to AdWords notifications, bhavek.com
- Bing Shopping Set Up, Metric Theory
- Full Support for Adoption of Google’s Expanded Text Ads, kenshoo.com
- Google Testing A New Home Service Ad Format?, Search Engine Roundtable
- Prepare Powerful PPC Client Presentations That Make An Impact, PPC Hero
