Below is what happened in search today, as reported from various sources across the web.
From Search Engine Land:
Google says Dynamic Search Ad targeting will soon get better
Jun 30, 2016 by Ginny Marvin
Query matching is set to improve over several months.
Learn how to drive more conversions with “The Digital Marketer’s Guide to Call Attribution”
Jun 30, 2016 by Digital Marketing Depot
Thanks to smartphones and click-to-call, consumers are responding to digital marketing by calling businesses in large numbers. This guide will explain why call conversions have become vital to digital marketing success and introduce you to call attribution software.
What the heck is going on with Google Keyword Planner?
Jun 30, 2016 by Ginny Marvin
Technical glitches and close variants (sometimes) come to Keyword Planner.
SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch
Jun 30, 2016 by Amy Bishop
Columnist Amy Bishop shares details from an SMX Advanced session in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
How e-commerce SEO matters in the strategic redesign of web shops
Jun 30, 2016 by Trond Lyngbø
Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before making any decisions.
Google Maps Android users get multi-stop directions & new Your Timeline features
Jun 30, 2016 by Amy Gesenhues
Currently available only on Android, Google says the new features will soon be available on iOS.
SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs
Jun 30, 2016 by Dan Leibson
How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016.
Leverage the power of IBM Watson in your AdWords campaigns
Jun 30, 2016 by Russell Savage
Columnist Russell Savage shows how to integrate information from IBM Watson’s API into AdWords scripts to get keyword information from webpages.
Google now offers real-time earthquake information in search results
Jun 30, 2016 by Barry Schwartz
Google announced they now show richer earthquake-related information at the top of the search results for earthquake-related queries. They aim to provide people who feel a tremor with quick and authoritative information about the event.
New in Google PLAs: “Special Offers” filter & an ad that links to a new Shopping page layout
Jun 30, 2016 by Ginny Marvin
A new landing page on Google Shopping flows like a product page on Amazon with product details, seller information, reviews, links to related items, and more on a single page.
Search for Okay Google commands available in Google Search App
Jun 30, 2016 by Barry Schwartz
Kristijan Ristovski compiled a list of 150 commands you can use with Google voice search.
Recent Headlines From MarTech, our sister site dedicated to internet marketing:
Ads on digital billboards are now being triggered by the speed of passing traffic
Why the digital advertising ecosystem loves native
Why your content marketing program could be failing
An interactive history: How Google, Facebook & Twitter finally won over brands & TV ad dollars
Court: Viacom, not Google, on the hook for tracking kids’ behavior online
MarTech Today: “Yelp Knowledge,” Alexa’s skills & all about AMP
Amazon confirms Prime Day will return on July 12
Google’s new My Activity and Ads Personalization aims to make ads better and provide more user control over data
Now feel this: Immersion releases “first haptic design toolkit”
SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation
Ask The SEOs at SMX Advanced
Search News From Around The Web:
Industry:
- Google’s offices in Spain raided by tax authorities
- LinkResearchTools SEOktoberfest Challenge
Link Building:
- 3 Influencer Engagement Strategies to Create Linkable Content
- How Google Evaluates Links Using User Signals from Chrome Browser
- How to Do a Link Audit in 30 Minutes
- The 3 Layer Approach of Pyramid White-Hat Link Building
Local & Maps:
- Google Maps (Android) shows directions for multiple waypoints
- Google Maps now offers video verification for businesses
- Making a Business More Complaint Receptive
Search Marketing:
- Keyword research: the ultimate guide
Searching:
- Google Testing Larger Font Sizes for Search Results & Expands Card Style
SEM / Paid Search:
- The Paid Searcher’s Guide to Brexit
SEO:
- Google Displaying Data from Tables in Regular Search Results
- How to Do SEO Keyword Research Like a 10-Year Veteran
- Product Prices Are Not an Organic Ranking Factor in Google
- The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan
