Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Winter Solstice Google Doodle Marks The Shortest Day Of The Year
Dec 22, 2015 by Amy Gesenhues
The animated snow globe on Google’s US home page today marks the first day of winter for the Northern Hemisphere. - Microsoft Silences “Hey Cortana” In US Version Of Android App
Dec 22, 2015 by Greg Sterling
An update to Microsoft’s Cortana app for Android removes the “Hey Cortana” hands-free activation feature. Updated December 20, the new version of the app lists three “what’s new” features: Improved app stability. Enhanced call and text features. Removed “Hey Cortana” feature for US market. “Hey Cortana” was reportedly removed because the feature disrupted use of […] - Scaling Manual Link Building
Dec 22, 2015 by Andrew Dennis
Many SEOs agree that building quality links requires manual effort, but how can you scale that which cannot be automated? Columnist Andrew Dennis shares his thoughts. - The Six Quality Score & Ad Rank Questions Everyone Has For Google
Dec 22, 2015 by Matt Lawson
People have lots of questions about ads quality, Quality Score, and Ad Rank in AdWords. Columnist and Googler Matt Lawson tackles what you want to know. - Epic Roundup: The Biggest Things To Happen In Paid Search In 2015
Dec 22, 2015 by Ginny Marvin
From new deals to more data to audiences, 2015 was packed with PPC changes. - Yahoo Mobile Search Gets AMP Support, Twitter Integration, New Image Search & More
Dec 22, 2015 by Barry Schwartz
Yahoo has revamped some of its mobile search results and jumps at supporting AMP-powered news publishers.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Search Executive Tamar Yehoshua Joins RetailMeNot Board, Raising Eyebrows
- State Of E-Commerce Benchmark Report
- The Importance Of SEO In Omni-Channel Marketing: Part 1
- Using Search Data To Explain Media Impact
- The Search Is Over: Marketing Land’s Top 10 Search Marketing Columns Of 2015
- Paid Search 2015: Many Changes That Will Have An Impact In 2016
- A Look Back At Innovation: The Year’s Top 10 Marketing Strategies Columns
- Please Don’t! 5 Content Marketing Don’ts For 2016
- Don’t Just Sell: How To Make Customers Buy
- MarTech Today: Header Bidding, Call Analytics Platforms & Google Knowledge Graph Search API
- Adobe Launches Adobe Post To Help You Build Better Social Graphics
- New Report: It’s More Important To Detect Humans Than Bots
- Facebook Is Testing Ability To Search Within Page Posts
Search News From Around The Web:
Industry
- Ryanair sues Google and Spanish online group, irishtimes.com
- What It’s Really Like To Be a Google Doodler, TIME
Local & Maps
- Altitudes and polygons in Google Earth, Google Earth Blog
- Code the Road Europe Recap: The Hamburg Hackathon for Refugees, Google Geo Developers Blog
- Maps Minutes Hack #7: No signal, no problem. Navigate your holiday travels with Google Maps offline, Google LatLong
Link Building
- Generate Content Ideas & Reach Influencers With HARO, ahrefs.com
Searching
- Answer: Backstories of song lyrics, SearchReSearch
- Bing Predicts goes 11-5 in Week 15, now 142-82 for the year, Bing Search Blog
- Google Featured Snippets Are Quick For Breaking Topics, Search Engine Roundtable
SEO
- Mobilegeddon and the Future of SEO, Stone Temple
SEM / Paid Search
- Take Action With Bing’s ActionLink Ad Extensions, PPC Hero
Search Marketing
- Special Yandex Star Wars Advertising Project, Russian Search Marketing
