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Below is what happened in the search industry today, as reported by Search Engine Land and other sources across the web.
From Search Engine Land:
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Your playbook for click-to-call paid search is here
Mar 20, 2017 by Digital Marketing Depot
Consumers now click on "Call" buttons from search ads and landing pages by the billions. To stay competitive, marketers must shift from desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. -
Twiggle offers plug-and-play semantic search to online retailers
Mar 20, 2017 by Greg Sterling
The company claims its sophisticated search can be implemented without replacing existing enterprise search systems. -
Google thaws (a little) on defamation cases
Mar 20, 2017 by Chris Silver Smith
Would-be legal remedies for online reputation issues remain uncertain, as Chris Silver Smith suggests it might be time to amend the existing legislation. -
SEM account management: How to improve account performance
Mar 20, 2017 by Ted Ives
In part two of his series on SEM account management, Ted Ives discusses methods for maintaining smooth and high-performing PPC campaigns. -
Google: Hacked sites increased 32% in 2016
Mar 20, 2017 by Barry Schwartz
Google recommends webmasters and site owners verify their sites in Google Search Console to help prevent and fix website hacks. -
Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere
Mar 20, 2017 by Amy Gesenhues
Today’s animated doodle welcoming spring features a mouse engaging in spring cleaning activities. -
What happens when Google pushes into branding and messaging?
Mar 20, 2017 by Pauline Jakober
As Google delves deeper into PPC branding, Pauline Jakober discusses the drawbacks of automating tasks that affect messaging and branding. -
DMOZ has officially closed after nearly 19 years of humans trying to organize the web
Mar 17, 2017 by Danny Sullivan
The closure signifies the end of an era of human efforts to structure the web. - Google to further dilute exact match in AdWords; will ignore word order & function words
Mar 17, 2017 by Ginny Marvin
Close variants will expand to include word order and function words in inexact match keywords, beyond just plurals.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Verizon’s exit from email services creates a strategic opportunity for marketers.
- A proven method for building a strong PPC account team.
- Three foolproof steps to excellent AdWords ads.
- Advice for AMP-curious publishers.
- Report: Bad bots are infiltrating nearly every website and login page.
- eBay to offer 3-day shipping for 20 million items under a new Guaranteed Delivery policy.
- A digital marketing CEO’s solution to eradicate advertising fraud.
- Assessing the progress of your marketing career.
- Google is implementing a major change to exact match keyword targeting in AdWords.
- Utilizing network data to transform poor inputs into valuable insights.
- ANA calls for independent audits of advertising within ‘walled gardens.’
- Google and Facebook may face significant fines in Europe unless they alter their policies.
Search News From Around The Web:
Link Building
- Ranking Without Backlinks, and Penalties Still Apply, Ignite Visibility
Local & Maps
- Google Maps allows users to record parking locations and meter times, TechCrunch
- Explore beneath the Earth’s surface in Street View, Google Maps Blog
- Street View expands to Tunisia and a volcano in Vanuatu, Google Earth Blog
Searching
- Google Image Search Action Buttons Missing For Some, Search Engine Roundtable
- Google’s Search Lead: I Can’t Address Individual Problems In Search Results, Search Engine Roundtable
- How the Internet of Things Is Reshaping Search, CMS Wire
SEM / Paid Search
- Profit From ABM Strategies in Existing PPC Accounts, Clix Marketing PPC Blog
- Boost Top-of-Funnel Traffic for Uniform Audiences with Google Display Network Targeting, Aimclear Blog
- New Analytics Academy Courses and Year-Round Certification, Google Analytics Blog
SEO
- How To Export Search Queries From Google Search Console To Compare Clicks And Impressions After An Algorithm Update, GSQI
- 7 Easy-to-Forget SEO Steps You Should Take Every Time You Publish, Copyblogger
- A Brief SEO Checklist for New Websites, Search Engine Journal
- Algorithmic Top Stories Inclusion By Google, Search Engine Roundtable
- Tips for Conducting Searches in a Low-Volume Niche, Moz
- Verifying If Your SSL HTTPS Website Still Utilizes HTTP URLs, Search Engine People
- The Importance of User Intent in Your SEO Strategy, Content Marketing Institute
- The Impact of Linking to Wikipedia on Google Rankings, Small Biz Trends
